Regular, strategic A/B testing is key to driving the most value from your referral campaigns. But you might not be sure how to turn these tests into an optimised strategy.
To make split testing quicker and easier, we recently launched a series of enhancements to help you accelerate your referral performance.
A new-look campaigns page gives even the most time-poor marketer a clear insight into how your campaigns are performing, helping you to identify any actions you need to take. You also have an A/B testing roadmap, so you know which test to run (and when) to drive maximum impact.
As suggested in the video, log into your dashboard today to start setting up your A/B test or get in touch with your Client Success Manager today to find out how you can start optimising the performance of your referral programme.
