Once you’ve identified a winning variation in your A/B test, the next step is to implement it as your new live experience or use it as a foundation for further optimisation. This guide will walk you through exactly how to move forward with a winning variation in the Mention Me platform.
You’ll learn how to:
- Navigate to your live campaign and locate the completed A/B test
- Select the winning variation and duplicate it to create your next experiment
- Instantly go live with the winning variation if no changes are needed
- Understand when to reach out to the Mention Me Operations Team for support with new tests involving changes to incentives, design, or messaging
By following these steps, you can seamlessly transition your top-performing variation into your live campaign or continue refining your referral performance through further testing.
1. Go to: Campaigns → Select your live campaign → Open the A/B testing experiment
2. Click Experiment Actions
Select the variation you'd like to use as the base for your new experiment (e.g. the winning variation).
Example: Variation 2 is the top performer.
The selected variation will be duplicated and moved into the Drafts section of the same campaign. You'll be redirected there automatically.
- Decide how you'd like to proceed:
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No changes needed?
If you're keeping the reward, copy, and design the same,
Click Experiment Actions → Run instead of current experiment
This will make the variation live immediately.
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Want to make changes?
If you're updating elements like the incentive, imagery, or messaging, please contact the Mention Me Operations Team to help create and launch your new experiment.