The following is a guide on steps forward when you have a winning variation in an AB test and you want to go forward with that variation.
1- Go to the AB testing Experiment in your live campaign:
2- Click on Experiment actions where you can choose which variation you want to start a new experiment with. In the below example, the winning is Variation 2:
Note: The duplicated variation will be moved into the Drafts section of the live campaign and you will be redirected to the Drafts automatically.
3- If nothing is changing in the new offer (that's to say copy, reward, and layout stay the same) you can push it live immediately by clicking on Experiment actions and then Run instead of current experiment:
4- If you want to start a new experiment (that's to say, changing the incentive, the copy or the imagery) please get in touch with our Operations Team