The Mention Me integration uses the SFMC data extensions functionality to store event data from Menrion Me that can be used for trigger-based journeys to generate email campaigns or segmentations.
Mention Me will automatically set the Data Extensions events in SFMC as part of the integration setup
About SFMC Data Extensions
Data Extension is a table within the application database that contains your data. You can use the data to run queries, pull information, and send to a subset of subscribers.
Summary of Mention Me Data Extensions in SFMC
| Data Extension Name | External Key | When it updates |
|---|---|---|
| Mention Me Custom Fields | MENTION_ME_CUSTOM_FIELDS | When there are specific updates to custom properties of a customer profile |
| Opted-in to Marketing Consent from Mention Me | MENTION_ME_MARKETING_OPT_IN_EVENT | When a customer has requested to opt-in to your marketing during the referee or newsletter signup journeys |
| Registered as a Referee from Mention Me | MENTION_ME_REFEREE_REGISTRATION_EVENT | When a customer has registered as a referee |
| Registered as a Referrer from Mention Me | MENTION_ME_REFERRER_REGISTRATION_EVENT | When a customer has registered as a referrer |
| Received a Referee Reward from Mention Me | MENTION_ME_REFEREE_FULFILLMENT_EVENT | When a customer obtained a reward as a referrer's friend |
| Received a Referrer Reward from Mention Me | MENTION_ME_REFERRER_FULFILLMENT_EVENT | When a customer obtained a reward for referring a friend |
| Submitted an NPS Score from Mention Me** | MENTION_ME_NPS_SCORE_EVENT | When a customer has supplied an NPS score at post-purchase |
| Received a discount on next order from Mention Me** | MENTION_ME_DISCOUNT_ON_NEXT_ORDER_FULFILLMENT_EVENT | When a customer has received a discount to use on their next order |
| Propensity to Refer from Mention Me** | MENTION_ME_PROPENSITY_TO_REFER_EVENT | Each time a customer has their propensity to refer calculated, their propensity value will be sent |
** If you have the Mention Me add-on enabled
How to use Mention Me data in Email templates
The Mention Me data can be inserted into email campaigns to create a personalised email experience using the Data Extensions directly or via AMP script syntax.
You can use the data in the email Body, Subject line, Sender email, Sender name.
Details of Data Extensions
Mention Me Custom fields
When there are specific updates to custom properties of a customer profilewill be sent to SFMC.
All the different attributes associated with the customer are shown below:
| Field name | Description | Example |
|---|---|---|
The email address of the customer
|
jason.jones@mention-me.com | |
| Referrer Share link |
For referrer contacts only
|
https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly |
| Referrer Dashboard link |
For referrer contacts only
|
https://demo.mention-me.com/d/2674816/9c34b0c2 |
| Share Source | The name of the share method the referee came from | OPEN-LINK |
| Referrals | Total number of successful referrals a contact has made (successful referral is defined as when the referee has made their first purchase) | 5 |
| Total Shares |
The total number of shares a customer has done
|
10 |
| Email Shares | This will be populated if the referral has shared via this share type | 2 |
| Facebook Shares | This will be populated if the referral has shared via this share type | 2 |
| Facebook Messenger Shares | This will be populated if the referral has shared via this share type | 2 |
| Name Sharing Shares | This will be populated if the referral has shared via this share type | 1 |
| WhatsApp Shares | This will be populated if the referral has shared via this share type | 3 |
| NPS Score | The NPS score submitted by the customer at post-purchase | 8 |
| Propensity to Refer |
Only sent if you are running a Mention Me Smart Experiment. This will either be: High - If customer has a high propensity to refer Low - If customer has a low propensity to refer |
High |
| ECR Activity |
The Extended Customer Revenue (ECR) activity segment of a customer. Possible values include:
|
Active |
| ECR Status |
The Extended Customer Revenue (ECR) status segment of a customer. Possible values include:
|
High |
| Created by Mention Me |
If this contact was created by Mention Me then the value will be TRUE
|
True or False |
| Network ID | The Network ID is the unique identifier of the Network that your customer belongs to | N-5051-153480685 |
|
First Share Date |
The date when the referrer made their first share with a friend about your brand | 10/14/2022 |
| First Referral Date | The date when the referrer first successfully introduced someone to your brand | 10/20/2022 |
| Last Share Date | The last time the referrer shared with a friend about your brand | 09/15/2023 |
| Last Referral Date | The last time the referrer successfully introduced someone to your brand | 10/22/2023 |
|
Referrer engaged |
This will only be set if the referrer has actively engaged with a referral offer and accepts the terms and conditions | True |
Opted-in to Marketing Consent from Mention Me
Each time a referee has requested to receive your newsletter at signup or if an existing customer has signed up to receive your newsletter post-purchase a dedicated event is sent to SFMC
All the different attributes associated with the marketing consent are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email that the customer used to register. |
rydercollins742@mention-me.com | |
| Source | Source of the Newsletter sign-up | The source will be "newsletter-signup" or "referee-registration" |
| Campaign Name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| Experiment Name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| Offer Name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| Offer Type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| Offer Subject Copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| Offer Call to Action Copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action | Give 20% off |
Registered as a referrer from Mention Me
Each time a customer registers as a referrer on the Mention Me platform, a registration event will be triggered and the associated data will be sent to SFMC.
All the different attributes associated with the referrer registration are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email that the customer used to register. |
rydercollins742@mention-me.com | |
| Firstname | First Name - The first name the customer used to register | Ryder |
| Surname | Surname - The surname the customer used to register | Collins |
| Customer Segment | Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here | VIP |
| Campaign Name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| Experiment Name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| Offer Name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| Offer Type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| Offer Subject Copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| Offer Call to Action Copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action | Give 20% off |
Registered as a Referee from Mention Me
Each time a customer registers as a referee on the Mention Me platform, a registration event will be triggered and the associated data will be sent to SFMC.
All the different attributes associated with the referee registration are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email that the referee used to register |
jojohnson378@mention-me.com |
|
| Firstname | First Name - The first name the referee used to register (if supplied) | Joe |
| Surname | Surname - The surname the referee used to register (if supplied) | Johnson |
| Share Source | The share method by which the referee was introduced to your brand | FORWARDED-EMAILED-LINK |
| Campaign Name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| Experiment Name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| Offer Name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| Offer Type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| Offer Subject Copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referee offer page that the referee sees | Treat a friend to 20% off and get 20% off for yourself |
| Offer Call to Action Copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referee offer to drive the referee to take action | Give 20% off |
| Fulfilled By | The method by which the reward is issued | coupon |
| Reward Amount | The reward amount being offered | 20 |
| Reward Type | Type of reward being offered (could be a percent, amount, free gift) | percent |
Received a Referee Reward from Mention Me
Each time a referee obtains a reward for being a referrer's friend on the Mention Me platform, a referee fulfilment event will be triggered and the associated data will be sent to SFMC.
All the different attributes associated with the referee fulfilment are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email that the referee used to register |
jojohnson378@mention-me.com |
|
| Firstname | First Name - The first name the referee used to register (if supplied) | Joe |
| Surname | Surname - The surname the referee used to register (if supplied) | Johnson |
| Referrer First Name | The first name of the friend that referred the referee | Ryder |
| Referrer Last Name | The surname of the friend that referred the referee | Collins |
| Campaign Name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| Currency Symbol | Currency symbol | £ |
| Experiment Name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| Offer Name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| Offer Type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| Offer Subject Copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| Offer Call to Action Copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action | Give 20% off |
| Fulfilled By | The method by which the reward is issued | coupon |
| Reward Amount | The reward amount being offered | 20 |
| Reward Type | Type of reward being offered (could be a percent, amount, free gift) | percent |
| Referrer Reward |
This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active |
20% |
| Referee Reward |
This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active
|
£15 |
| Coupon Code | This is the coupon code of the reward that can referee has been given to use on their next purchase | 10USDOFF-RXAAURVZ |
| Coupon Expiry |
This is the expiry date of the coupon that the referee has been given To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the SFMC Date Formatting |
2023-08-08T12:32:58+01:00 |
| Call to Action URL |
This is the URL of where the customer can spend their reward:
|
www.mention-me.com |
Received a Referee Reward from Mention Me
Each time a referrer obtains a reward for referring a friend to your brand, a referrer fulfilment event will be triggered and the associated data will be sent to SFMC.
All the different attributes associated with the referrer fulfilment are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email that the referee used to register |
jojohnson378@mention-me.com |
|
| Firstname | First Name - The first name the referrer used to register | Joe |
| Surname | Surname - The surname the referrer used to register | Johnson |
| Referee First Name | The first name of the friend that the referrer introduced | Ryder |
| Referee Last Name | The surname of the friend that the rerferrer introduced | Collins |
| Campaign Name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| Currency Symbol | Currency symbol | £ |
| Experiment Name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| Offer Name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| Offer Type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| Offer Subject Copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| Offer Call to Action Copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action | Give 20% off |
| Fulfilled By | The method by which the reward is issued | coupon |
| Reward Amount | The reward amount being offered | 20 |
| Reward Type | Type of reward being offered (could be a percent, amount, free gift) | percent |
| Referrer Reward |
This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active |
20% |
| Referee Reward |
This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active
|
£15 |
| Coupon Code | This is the coupon code of the reward that can referrer has been given to use on their next purchase | 10USDOFF-RXAAURVZ |
| Coupon Expiry |
This is the expiry date of the coupon that the referrer has been given To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the SFMC Date Formatting |
2023-08-08T12:32:58+01:00 |
| Call to Action URL |
This is the URL of where the referrer can spend their reward:
|
www.mention-me.com |
Submitted an NPS Score from Mention Me
Each time a customer submits an NPS Score via the Mention Me NPS feature, their response will be sent to SFMC.
All the different attributes associated with the NPS Score are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email that the customer used to submit score |
jojohnson378@mention-me.com |
|
| Firstname | First Name - The first name the customer used to submit score | Joe |
| Surname | Surname - The surname the customer used to submit score | Johnson |
| Campaign Name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| Experiment Name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| Offer Name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Collect NPS Feedback |
| Offer Type | Type of offer being given. This could be a nps-only | nps-only |
| Offer Subject Copy | Customer-friendly offer description - This can be added to emails and is what is seen on the nps offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| Offer Call to Action Copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the nps offer to drive the customer to take action | Give 20% off |
| Customer Segment | Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here | VIP |
| NPS Score | The NPS response the customer supplied | 8 |
Discount on next order fulfilment
Each time a customer obtains a reward from a non-referral post-purchase message via the Mention Me platform, a discount on next order fulfilment event will be triggered and the associated data will be sent to SFMC.
All the different attributes associated with the discount on next order fulfilment event are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email that the customer used to get their reward |
jojohnson378@mention-me.com |
|
| Firstname | First Name - The first name the customer used to get their reward | Joe |
| Surname | Surname - The surname the customer used to get their reward | Johnson |
| Campaign Name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| Currency Symbol | Currency symbol | £ |
| Experiment Name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| Offer Name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| Offer Type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| Offer Subject Copy | Customer-friendly offer description - This can be added to emails and is what is seen on the incentive offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| Offer Call to Action Copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the incentive offer to drive the customer to take action | Give 20% off |
| Fulfilled By | The method by which the reward is issued | coupon |
| Reward Amount | The reward amount being offered | 20 |
| Reward Type | Type of reward being offered (could be a percent, amount, free gift) | percent |
| Discount Reward |
This is the reward that the customer will be getting and is a combination of multiple reward types being offered without the need to know what type of incentive offer is active |
20% |
| Coupon Code | This is the coupon code of the reward that can customer has been given to use on their next purchase | 10USDOFF-RXAAURVZ |
| Coupon Expiry |
This is the expiry date of the coupon that the customer has been given To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the SFMC Date Formatting |
2023-08-08T12:32:58+01:00 |
| Call to Action URL |
This is the URL of where the customer can spend their reward:
|
www.mention-me.com |
Propensity to refer from Mention Me
Each time a customer has their propensity to refer calculated, their propensity value will be sent to SFMC.
This is only sent if you are running a Mention Me Smart Experiment.
All the different attributes associated with the Propensity to refer are shown below:
| Field name | Description | Example |
|---|---|---|
| Email - The email of the customer |
jojohnson378@mention-me.com |
|
| First Name | First Name - The first name the customer | Joe |
| Surname | Surname - The surname the customer | Johnson |
| Propensity Segment | Propensity segment Only sent if you are running a Mention Me Smart Experiment. |
High - If customer has a high propensity to refer Low - If customer has a low propensity to refer |
