Design Journey
In this video, you'll be introduced to the Mention Me Journey Design Document, your go-to resource for understanding and customising the visual and functional elements of your referral journey.
You'll learn how to:
- Navigate a dynamic, always-updated design document that outlines every key referral touchpoint
- Understand styling requirements, including how to supply CSS and assets for on-brand experiences
- Apply referral best practices like strong CTAs, message hierarchy, brand fonts, and simplified sharing
- Provide imagery correctly, with guidance on dimensions, layout (landscape vs. portrait), and themes like product focus or social/emotional appeal
- Customise referral screens such as overlays, corner peel widgets, and the customer dashboard
- Optimise layout responsiveness and visibility to maximise customer conversion
- Leverage transactional emails (e.g., reward confirmations, sharing prompts) that align with customer behaviour
By the end, you’ll know exactly how to tailor your referral journey to match your brand style and maximise engagement at each key customer touchpoint.
Asset Guidelines
In this video, you'll learn key concepts for creating impactful creative assets that help maximise referral conversions in your next Mention Me campaign.
You'll explore:
- The difference between half-panel and full-panel imagery layouts: Half-panel combines text and visuals side-by-side, while full-panel uses imagery as a striking background to grab attention and strengthen brand identity.
- How to experiment with A/B testing different visuals to determine what best resonates with your audience.
- The importance of emotional and brand-aligned visuals to connect with users and reinforce campaign messaging.
- When to use portrait vs. landscape images: Portrait is ideal for mobile and vertical formats, while landscape works better for wider screens and desktop layouts.
By the end, you’ll have the tools and best practices to create standout campaigns that are visually cohesive, brand-driven, and optimised for performance across devices.