Our Market Insights capability allows you to see at a glance how the referral programme is performing across all of your markets within the Mention Me platform.
Using the new reporting filters you can:
- Group campaigns into markets (such as UK, France or US) and further into market groupings (such as Europe or North America)
- View and analyse key referral metrics split by these different markets or market groupings
- Learn what’s working well in certain markets so you can replicate across others
Where can I find the new functionality?
Market Insights can be accessed under the Performance Programme Reporting section, the Summary tab, by using the new Markets and Market groups filters.
How do I set up a market?
To be able to access the market filters, you need to first set up your markets.
- Using the drop down filter on the Programme Reporting Summary tab, go to Manage all markets.
- For ease of use, we have included suggested markets based on your current campaigns. Confirm or discard any of the suggested markets.
- To add a new market, click on Add a new market and follow the steps to configure your new market.
- You can re-access your markets either by going to the drop down filter on the Programme Reporting Summary tab or via Settings & Tools -> Account Settings -> Markets.
How do I set up a market grouping?
You can optionally use market groupings to group different markets together for aggregated reporting across broader regions, such as Europe and North America.
- Access Market Groupings by clicking on the drop down filter on the Programme Reporting Summary tab or by going to Settings & Tools -> Account Settings -> Markets.
- Go to Market Groups and click on Add new market grouping
- Select the markets you wish to group together
- Name your market grouping and click on Create market grouping
Using the new market filters to view your referral performance
Once you have set up your markets and market groupings, you will be able to use the drop down filter on the Programme Reporting Summary tab to select the countries or market groupings you wish to include in your reporting.
Referral KPIs will be shown side by side for up to 12 markets or market groupings.
FAQs
What criteria can I use for creating a market?
Markets are based on the countries used within each campaign; each country can only exist in one market. You can only create a Market for a country if a campaign setup in that specific country already exists.
Is the reporting by market available for referral KPIs only?
Yes, at the moment only the referral KPIs can be split by market.
Can I still view Programme Reporting by campaign?
Yes campaigns are still available as a filter for the Programme Reporting dashboard, however they cannot be compared side by side.
What can I compare on the new dashboard?
Markets can be compared to Markets, likewise Market Groupings can be compared to Market Groupings. Markets cannot be compared to Market Groupings.
How many Markets can I compare at once?
The dashboard is currently set up to compare a maximum of 12 Markets or Market Groupings at one time.
