About this Journey
With this journey, you can encourage your top brand advocates to keep on sharing with their friends to receive additional rewards.
By implementing this journey you can encourage existing customers to help:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Increase Retention
The journey utilises data sent from Mention Me to SFMC through the integration and the Journey Builder functionality of SFMC
Pre-requisites
- An active Mention Me powered referral program that rewards existing customers with a reward
- A Mention Me / SFMC enabled integration
- Knowledge of SFMC AMP Script Variables
Supported channels
Basic workflow
- An advocate of your brand successfully refers a friend.
- A reminder email (subject to consent) is sent to them to share again with their unique sharelink that they can pass on to their friends.
Steps to create the journey
- Create a journey with 2 x reminder emails
- Add content to each reminder email
- Test the preview of each email
- Activate the journey
Step 1: Create the journey flow
- Add an API Event as the Trigger type with Received Referrer reward from Mention Me as the trigger event
-
In Journey Settings, set the Default Email address to be from Entry Source
- Add a wait period before the email
- Suggested wait periods:
- 1st email - 4 days after the event trigger
- 2nd email - 14 days after the 1st email is sent
- Suggested wait periods:
Step 2: Add content to each email
- Update the images and styling of your emails to suit your brand
- Under Add content, set the data extension to Received Referrer reward from Mention Me to allow for message personalisation
- Mention Me has created some default content with suggested variables (for your email subject and email body) to help you formulate the right message.
Examples of multiple reminders with the event variables placeholders:
| Example Reminder 1 | Example Reminder 2 |
|---|---|
|
Subject line: Hello %%Firstname%%, Thank you for recommending us to your friends!
%%=Lookup('Mention Me Custom Fields','Referrer Share link','Email',emailaddr)=%% You can also tell your friends to enter your name in the checkout! |
Subject line: Thank you for referring %%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%% friend(s) to our brand! %%Offer Subject Copy%% Simply pass on your unique sharelink below to your friends: %%=Lookup('Mention Me Custom Fields','Referrer Share link','Email',emailaddr)=%% You can also tell your friends to mention your name in the checkout! |
Examples of multiple reminders with the completed event variables:
Example Reminder 1:
Example Reminder 2:
SFMC variables to add to your journey
All variables can be added to emails in the email editor
| SFMC variable | Description | Example |
|---|---|---|
| %%Firstname%% | The first name of the referrer | Ryder |
| %%=Lookup('Mention Me Custom Fields','Referrals','Email',emailaddr)=%% | The total number of successful referrals your customer has done. |
5 |
|
%%=Lookup('Mention Me Custom Fields','Referrer Share link','Email',emailaddr)=%% |
The unique link that referrers can send to their friends to join your referral program. |
https://demo.mention-me.com/m/olb/se8fp-adrian-parris |
| %%Offer Subject Copy%% | Customer-friendly offer description - This can be added to emails and is what is seen on the referrer offer page that the referrer sees |
Treat a friend to 10% off and get £10 off for yourself |
Step 3: Test the preview of the email
- Test the preview of each email in the Preview and Test tab in the Edit Email section
- Select the Received Referrer reward from Mention Me Data Extension select a customer from the filter who has met the criteria of being triggered in the event
- The email will be populated with the relevant event information
Examples of multiple reminders in preview mode with compiled data:
Example Reminder 1:
Example Reminder 2:
Step 4: Activate the journey
- Once you are happy with the content and you have tested the emails, you can activate the journey
- Click the Activate button to enable
