This article explains how Mention Me identifies a new customer and how we attribute a new customer to a referrer.
The definition of a new (referred) customer
A referee who purchases on your website for the first time is considered a new referred customer.
Mention Me uses email address as the unique identifier for most cases.
By default, we also track voucher code usage - but only if the code is for your website and is a single use voucher. We do not attribute a referral to a voucher code if the code is for a 3rd party (e.g. Amazon Gift Cards) or if the voucher code can be used by multiple people.
This behaviour can be disabled on a Merchant by Merchant basis if you'd prefer to only use email based attribution.
New customer acquisition
Clients often track referral performance using referral code redemptions, but this overlooks customers who haven’t used a code. Instead, we use email addresses to identify if new customers have been referred and by whom.
An example of why we might do this is that a code given to a referee might only be available on certain items in your store. If a customer purchases another item, we still consider them an introduced customer.
New customer attribution
Our attribution is based on first click.
For example, if Sally clicks a link shared by a friend and registers for a referral offer, but places her first order using a better offer (i.e. a new customer discount), we’ll still attribute her to referral as this is how she originally discovered your brand.
