By understanding who's doing what, and where to focus your efforts, you can improve your referral programme’s performance. First things first, let’s look at the Referral Funnel and define the common terms that you might see as you're working on your programme, or throughout our Help Centre.
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Referrers
- Your brand advocates, the people who share your referral offer
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Referees
- Their referred friends, the people receiving your referral offer inviting them to use your brand for the first time
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Orders
- The Total # of orders placed by customers on your website
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Impressions
- The # of times an offer has been displayed
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Unique impressions
- The # of unique customers who saw your referral offer
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Customers Enrolled
- The # of customers who are enrolled into your referral scheme. This includes both active and silent enrolment where our referrer tag has captured a customer's information.
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Shares
- The # of times your referral offer is shared across channels.
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Sharers
- Individual customers who share your referral offer with their friends
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Share responses
- The # of responses to a share. They can be clicks on referral sharing links or name searches.
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Registered friends
- The # of referees who identified themselves
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Incented friends
- The # of referees who claim a referral reward.
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New customers
- A referee who made their first purchase on your website.
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Rewarded referrers
- The # of referrers who were given a reward
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Unique successful referrers
- The # of referrers responsible for introducing a friend (referee)
