In this article, you'll learn about the two key tags that power the Mention Me referral journey: the Referrer tag and the Referee tag.
These tags play a vital role in promoting referrals at optimal touchpoints and capturing the information needed to issue rewards successfully. We'll explain where each tag is placed, what it does, and how you can customise its appearance on your site. By the end, you'll understand how to use these tags effectively to maximise referrals and ensure a seamless experience for both referrers and referees.
Referrer tag on the post-purchase page
This tag performs two essential roles. Firstly, it promotes referral to customers on the post-purchase page (the most effective touchpoint). Secondly, it collects order details so we can issue referrer rewards as applicable.
Referee tag in the checkout
This tag inserts a link (or form) that says: "Been referred by a friend?". Customers who click this link will be asked to identify their referrer to receive their reward. You can control where the link appears, what it says and how it looks in the platform.
We recommend placing this referee tag in your checkout, typically close to any promo code or voucher code box, to support name referral.