AB testing involves taking a group of people, dividing them into two (or more) groups, then testing how they respond to a specific element of your marketing campaign. The control group experiences Version A; the test groups see a variation of that.
The Mention Me platform is built with testing in mind. It lets you experiment with every element of your referral programme to optimise performance. So you can discover, for example, if customers engage more with discounts or other rewards; concise copy or descriptive.
Our video tutorial explains how to set up an A/B test, so you can learn more about your customers and improve your referral performance. If you have any questions after watching, please reach out to the Support or On Demand team using the help form here.
Click here to run a tutorial on how to run an A/B test with the new roadmap
