In this video, you'll learn how to create and launch an A/B test within your Mention Me referral campaign to optimise your copy and boost engagement.
You’ll discover how to:
- Navigate to your live campaign and duplicate an existing offer to use as the basis for an A/B test
- Edit your variation by updating the copy in text editing mode (e.g. testing “Give $10 off” vs. “Get $10 off”)
- Ensure consistent messaging across all views by updating both the main offer and landing page copy
- Clearly label each version (e.g. “Give” vs “Get”) for easy tracking and analysis
- Launch your A/B test by selecting “Run instead of current experiment” and choosing relevant metrics (e.g. share rate)
- Let the platform automatically push the winning variation to 90% of traffic once statistical significance is reached
By the end, you’ll be able to confidently run A/B tests to refine your referral messaging and improve campaign performance, while letting the system do the heavy lifting.
Video showing how to create an A/B test
Click here to run a tutorial on how to run an A/B test with the new roadmap.