The guide introduces "Native Share," a sharing method that allows referrers to share offers using any mobile app, including previously unsupported ones like Instagram. As well as how to test and setup Native Share.
What is Native Share?
Native share is a share method. It makes sharing easier by allowing referrers to share using any app on their mobile, including Instagram:
Image showing Native Share example on mobile
Native share works across both iOS and Android.
Why should I test native share?
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It makes it easier for your customers to share on mobile. We have seen it deliver anywhere from a 5% - 15% increase in share rate and overall conversion.
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It means customers can share using any app on their phone, including apps that weren’t previously supported (e.g Instagram).
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It means you can use the sentiment analysis of the share message feature. More details here.
How to Set Up Native Share in a Campaign
1. Log in and Select Your Campaign
- Go to your Mention Me dashboard
- Navigate to the Campaigns section
- Select a live campaign you'd like to amend
2. Create a Draft Experiment
- In the experiment section, duplicate the existing live experiment to create a draft version
- This ensures all existing settings and content are inherited
3. Edit the Offer Details
- In your draft experiment, identify the offer you wish to modify
- Click Edit Details on that offer
4. Update Sharing Options
- Go to the Sharing tab
- Under Responsive & Mobile Sharing Options, drag and drop ‘Native Share with Message Capture’ into the active list
- We also recommend removing the ‘Link’ sharing option:
- Drag ‘Link’ into the Unused Sharing Options list
- Click Save at the bottom of the page to confirm changes
5. Preview the Changes
- Select Preview for the offer where Native Share was added
- Expand the Share Module within the preview to view how it appears on the share page
- Native Share will automatically apply your existing design and styling
6. Verify and Confirm Styling
- Review the appearance and experience in the preview
- If you notice anything that needs updating, please contact our Support Team
7. Launch the Experiment
- Once satisfied with the changes, click the browser’s Back button to return to the draft experiment overview
- From the Experiment Actions drop-down, select Run instead of current experiment to launch it live in place of the current version
FAQs
I noticed there are two types of native share, what's the difference?
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Native share is as we've described in the article. It allows referrers to easily share using any app on their phone
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Native share with message capture: this is the same as the standard version of native share, but also gives referrers the option to leave a sharing message for their friend. With some clients, we have seen this increase the purchase rate - the more personalised share message means the referee is more likely to engage with the referral offer
Image showing the difference between Native share with and without message capture
What's your recommended setup and test plan?
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Test |
Aim |
Test set-up |
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Test 1 |
Validate native share |
If don't see positive results then test 'native share' instead of native share with message capture. The test set-up would be
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Test 2 |
Optimise position of native share |
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Test 3 |
Test removing all sharing channels except name share & native share |
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Test 4 |
Test different default sharing messages |
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What about link share?
We would recommend removing link share and testing native share instead - see the test plan above.
I've run an experiment testing 'native share' and 'native share message capture' and there is no difference in conversion, which should I use?
We would recommend using 'native share message capture' as there are future developments planned for this feature that will add extra value
I haven't seen a positive result when testing native share what can I do?
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Try testing the following:
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Ensure name share is in position 1 and native share is in position 2
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Try testing the other variant of native share (i.e native share message capture or native share)
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Try changing the default share message to 'Tell me the best thing about brand'
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I have run an experiment with native share and the share rate is up a lot but the purchase rate has fallen.
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Sometimes, we do see this behaviour. As long as overall conversion is up then it is fine. However, if overall conversion is level or down then there are a couple of things we would recommend testing:
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Ensure name share is in position 1 and native share is in position 2
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Try testing the other variant of native share (i.e native share message capture or native share)
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Try changing the default share message to 'Tell me the best thing about brand'
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What's the default share message with native share?
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The default share message is blank for native share. We have seen this perform best in testing. However, it is worth experimenting with this. You can change this in the 'Referee invited by link' section of the preview page
Image showing Referee invited by link page
Are there any restrictions with native share?
The only restriction is that it can't be used on desktop.
Does native share work for both iOS and Android?
Yes, it does - see screenshots below
iOS
Image showing Native Share enabled on iOS
Android
Image showing Native Share enabled on Android