About the Mention Me Integration
Engage your top fans by integrating first-party advocacy data into your marketing automation platform, boosting engagement, retention, and revenue.
Integration Benefits
- Real-time transfer of contact data and opt-ins from Mention Me referrals to Dotdigital
- Create coupon email reminders using referral data
- Enhance marketing channel performance by targeting high-value customers with referral data
Prerequisites
- Dotdigital: You must be able to create API Users for the integration.
-
Mention Me: Access to the Mention Me platform is required. Contact your Mention Me CSM or submit a support request here if needed.
Step 1: Create API Key in Dotdigital
-
Log in to Dotdigital with API User creation access.
- Navigate to Settings > Access > API users. Learn more about creating your API user
- Click Create API User and fill in:
- Use the pre-filled email
- Description: Mention Me
- Create a password
- Set Rate Limiting to Tiered
- Status: enabled
- Note the API User email and Password for Step 2
- Click Save
Step 2: Set Up the Integration in Mention Me
Follow these steps to set up the integration:
- On the Mention Me platform, click Connect
- Agree to the Terms and Conditions for data transfer to Dotdigital (if not done previously).
- Click New authentication.
- Name your authentication for easy recognition, especially if you are using multiple Dotdigital accounts.
- Enter the information from Step 1 and click Create:
- API User
- API Password
- Your Dotdigital Environment / Region (r1, r2, or r3; leave blank if unsure)
- If you do not know your Dotdigital region, you can leave it blank and the integration will fill it in for you.
- If you do not know your Dotdigital region, you can leave it blank and the integration will fill it in for you.
- Choose the newsletter list for Mention Me opt-ins.
- Select the country(ies) to sync with your Dotdigital account.
- Click Connect to complete the setup, and a confirmation message will let you know it's successfully connected.
Now, Mention Me events and contacts will sync with your Dotdigital account, allowing you to utilise Mention Me data in Dotdigital Programs and segmentation. For further assistance, contact your Mention Me CSM or submit a support request here.
Step 3: Implement suggested program automations
Having referral data in your Dotidital platform means you have a golden opportunity to maximise your customer engagement.
But putting together the right strategy can be time-consuming.
Now, you can access pre-built templates that make it easier to activate your advocacy data and drive the right activities targeted at your fans through our integration with Dotodigial.
We suggest implementing the following program automations to maximise customer engagement.
- Boost New Customer Acquisition: Automatically remind referred users to make their first purchase.
- Drive Repeat Purchases: Remind referrers to return and use their earned rewards.
- Increase Customer Engagement: Encourage brand advocates to share referral links with more friends.
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