How to Set Up Braze with Mention Me

About the Mention Me Integration

Engage your top fans by integrating first-party advocacy data into your marketing automation platform to boost engagement, retention, and revenue.

Integration Benefits

• Real-time transfer of contact data and opt-ins from Mention Me referrals to Braze
• Create personalised coupon reminder emails using referral data
• Improve marketing efficiency through audience segmentation and targeting based on referral activity

Prerequisites

• Braze:
  • You must be able to create API keys.
  • Know your Braze Instance URL / Region (visible in the browser URL after logging in).
• Mention Me: Access to the Mention Me Platform. Contact your CSM or submit a support request if needed.

How to Get Started

Step 1: Create an API Key in Braze

1. Log in to Braze with appropriate permissions.
2. Select the Workspace where the API key should be created.
3. Go to Settings > APIs and Identifiers > API Keys.

4. Create a new API Key with:
   • Name: Mention Me
   • Permissions: templates.email.create, users.track

Make sure you set the correct permissions. They cannot be edited later.

5. Copy the API key for use in Step 2.

Step 2: Set Up the Integration in Mention Me

1. On the Mention Me Braze Integration Page, click Connect

2. Agree to the Terms & Conditions (if not already accepted).

3. Click New Authentication

4. Provide a recognizable name (e.g. “Braze - EU Workspace”).
5. Enter details from Step 1:
   • API Key
   • Select your Braze Instance / Region

Make sure the selected region matches your account. For example, URL “03.braze.eu” = Region EU-03.

6. Click Authorise
7. Select the country(ies) you want to sync to Braze

8. Click Connect to finish integration setup.

From here, Mention Me events and contacts will begin syncing with your Braze environment, enabling usage in Canvases and segmentation. For assistance, contact your CSM or submit a support request.

Step 3: Implement Suggested Canvases

With referral data flowing into Braze, unlock valuable engagement opportunities:

• Boost New Customer Acquisition: Remind referred users to complete their first purchase
• Drive Repeat Purchases: Remind referrers to redeem earned vouchers
• Increase Customer Engagement: Encourage advocates to share referral links again