About this Canvas
With this canvas, you can remind prospective customers (referees) to use their new coupon codes received from being introduced to your brand.
By implementing this scenario, you can encourage prospective customers to:
- Drive First Purchase
- Increase Average Order Value
The canvas uses data sent from Mention Me to Braze through the integration and the Canvas functionality of Braze.
Pre-requisites
- An active Mention Me referral program that rewards prospective customers
- Mention Me and Braze integration enabled
- Familiarity with Liquid Templating
Supported Channels
Basic Workflow
- Customer receives a coupon via Mention Me after referral.
- If no purchase is made, a reminder email is sent (with consent).
- Further reminders are sent to encourage usage of the coupon.
Steps to Create the Canvas
- Create a canvas flow with 3 reminder emails
- Add content to each email
- Test your emails
- Activate the canvas
Step 1: Create the Scenario Flow
1. Set Entry Schedule: Action-Based Trigger using received_referee_reward custom event.
2. Target Audience Filters:
- Email Available = true
- Exit Criteria: Make Any Purchase
3. Send Settings: Subscription = opted-in users only
4. Canvas Editor Content:
- 3 emails
- 3 wait periods
- 1st email: 2 days after trigger
- 2nd email: 6 days after 1st
- 3rd email: 4 days after 2nd
Need help with reward validity? Reach out via your Mention Me CSM or support.
Step 2: Add Email Content
- Brand your email design and images
- Include product recommendations
- Add suggested Liquid variables (see table below)
- Set CTA link using:
{{canvas_entry_properties.${call_to_action_url}}}
Email Template Examples
| Reminder 1 | Reminder 2 | Reminder 3 |
|---|---|---|
|
Subject: Claim your {{canvas_entry_properties.${referee_reward}}} discount! Hello {{${first_name} | default: 'there'}}, Your friend, {{canvas_entry_properties.${referrer_first_name}}}, has sent you an exclusive {{canvas_entry_properties.${referee_reward}}} discount! Use code: {{canvas_entry_properties.${coupon_code}}} Expires: {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} |
Subject: Don't forget your {{canvas_entry_properties.${referee_reward}}} discount! Hello {{${first_name} | default: 'there'}}, Your friend, {{canvas_entry_properties.${referrer_first_name}}}, gave you an exclusive discount! Expires: {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} |
Subject: Hurry, your discount expires soon! Hello {{${first_name} | default: 'there'}}, Your {{canvas_entry_properties.${referee_reward}}} discount expires soon. Use code: {{canvas_entry_properties.${coupon_code}}} Expires: {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} |
Visual Reminder Examples
Canvas Variables
| Liquid Variable | Description | Example |
|---|---|---|
| {{canvas_entry_properties.${referrer_first_name}}} | First name of the referrer | Ryder |
| {{canvas_entry_properties.${referrer_last_name}}} | Last name of the referrer | Collins |
| {{canvas_entry_properties.${referee_reward}}} | Value of reward offered to the referee | £15 or 30% |
| {{canvas_entry_properties.${coupon_code}}} | Coupon code for the referee | 10USDOFF-RXAAURVZ |
| {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} | Expiry date of the coupon in readable format | Wednesday, 19 July 2023 |
| {{canvas_entry_properties.${call_to_action_url}}} | Destination URL where referee can use their reward | www.mention-me.com |
Step 3: Test the Emails
Braze does not support previewing custom event properties directly. You must launch the Canvas to yourself and trigger a referral event.
Learn more about testing here.
Compiled Reminder Examples:
Step 4: Launch the Canvas
Once you’re happy with the content and tests are successful, launch the canvas to production.
Reminder: Remove any test segments and adjust wait periods before launching.