About This Canvas
With this canvas, you can remind existing customers (referrers) to use their new coupon codes received from referring a friend to your brand.
By implementing this scenario, you can encourage existing customers to help:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Increase Retention
The canvas utilises data sent from Mention Me to Braze through the integration and the Canvas functionality of Braze.
Pre-Requisites
- Active Mention Me referral program that rewards new customers
- Mention Me / Braze integration enabled
- Familiarity with Liquid Scripting
Supported Channels
Basic Workflow
- Referrer receives a coupon upon successful referral (email sent by Mention Me).
- Reminder email is sent if no purchase is made (based on consent).
- Additional reminders follow, encouraging coupon usage.
Steps to Create the Canvas
- Create a canvas flow with 3 reminder emails
- Add content to each reminder email
- Test rendering
- Activate the canvas
Step 1: Create the Scenario Flow
1. In Entry Schedule, choose the Action-Based Trigger: received_referrer_reward
2. In Target Audience, set:
- Email available is true
- Exit criteria: Make Any Purchase
4. In Send Settings, select “opted-in users only”
5. In the canvas editor, add:
- 3 x Emails
- 3 x Wait periods:
- 1st email: 7 days after trigger
- 2nd email: 14 days after 1st email
- 3rd email: 14 days after 2nd email
Not sure about your reward validity period? Contact your Mention Me CSM or Mention Me support.
Step 2: Add Content to Each Email
- Update images and style to match your brand
- Include product recommendations
- Use default Mention Me variables in subject and body
- Add
{{canvas_entry_properties.${call_to_action_url}}}to CTA button
Example Reminder Templates
| Reminder 1 | Reminder 2 | Reminder 3 |
|---|---|---|
|
Subject: Claim your {{canvas_entry_properties.${referrer_reward}}} discount! Hi {{${first_name} | default: 'there'}}, You have a {{canvas_entry_properties.${referrer_reward}}} discount to use. Add your code at checkout: Code: {{canvas_entry_properties.${coupon_code}}} Valid until {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} |
Subject: Don’t Forget Your {{canvas_entry_properties.${referrer_reward}}} Discount! Hi {{${first_name} | default: 'there'}}, Your voucher expires soon. Use it at checkout: Code: {{canvas_entry_properties.${coupon_code}}} Valid until {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} |
Subject: Hurry, Your Discount Expires Soon! Hi {{${first_name} | default: 'there'}}, Use your {{canvas_entry_properties.${referrer_reward}}} discount before it expires! Code: {{canvas_entry_properties.${coupon_code}}} Valid until {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} |
Visual Examples
Available Liquid Variables
| Variable | Description | Example |
|---|---|---|
| {{canvas_entry_properties.${referrer_reward}}} | Reward value for referrer | £15 or 30% |
| {{canvas_entry_properties.${coupon_code}}} | Coupon code issued to referrer | 10USDOFF-RXAAURVZ |
| {{canvas_entry_properties.${coupon_expiry} | date: '%A, %d %B %Y'}} | Valid until date of coupon | Wednesday, 19 July 2023 |
| {{canvas_entry_properties.${call_to_action_url}}} | Link to use coupon | www.mention-me.com |
Step 3: Test the Emails
Braze does not support previewing custom event properties. You must launch the canvas (to yourself only) and trigger a test event. Learn how to test.
Compiled examples:
Step 4: Launch the Canvas
Once testing is complete and content is finalised, launch your canvas.
Don’t forget to remove test segments and update wait times before going live.