This article explains the recent updates to the Campaigns page, making it easier for you to manage and analyse the experiences your customers see. Below is an overview of the key features and improvements.
Step-by-Step Guide
Overview of the Customer Journey
At the top of the page, you'll see a visual summary of your customer's experience. Click the Preview/Edit button to explore the full customer journey and update key elements like copy and images.
Drafts, Upcoming, and History Drawer
Use the drawer to manage drafts, view scheduled experiences, and access data from past campaigns.
Campaign Performance Charts
Scroll down the page to view charts tracking your campaign’s performance:
- Campaign conversion
- Customer funnel
- Revenue generated
Customise insights using the filters above the Campaign Conversion chart:
- Adjust the date range and apply a comparison period
- Toggle industry benchmarks to visualise comparisons with similar brands
- Switch between Chart or Table view
Summary
The Campaigns page has been redesigned to improve the way you manage and analyse your referral and customer journey experiences. Key improvements include:
- A clear visual preview of the customer journey, with streamlined editing options
- Centralised control for managing drafts, upcoming, and historic campaigns
- Enhanced performance charts with industry comparisons and flexible view options
Video Guide
Watch this video for a walkthrough of the updated Campaigns page.