How to edit Copy

This guide will show you how to update your own copy. Follow these simple steps:

1- Log into your dashboard > select Campaigns in the left navigation menu. From here you can choose if you want to amend a live campaign or one which is in draft and still being worked on.

2-You can again choose if you want to amend the live experiment or draft experiment.

3-Click on the Offer Preview icon or choose the Offer Actions (3 dots) and select Preview.

4- Switch to “Text editing mode” at the top of the page and click on the desktop symbol:

If your are editing an offer which is no longer shareable or the campaign is currently paused the “Text editing mode” option will not be available, instead you can amend the URL link directly. After preview, you put /edit eg.

https://mention-me.com/merchant/4544/offer/113436/preview/edit?device=mobile

5- Click on any text in the preview. The editing panel will be on the right or left depending on which part of the flow you are editing so you can see both preview and editor. 

6- Edit your copy in the editor text box. You can also drag-and-drop to add dynamic personalisation placeholders.

It is best to use dynamic placeholders as much as possible, should you change the offer in future this will automatically pull through the new offer details.

• We advise against editing blue placeholders, as it will change in every location the placeholder is currently being used.

‘Personalised’ tab means we know the details of the users and will be able to show your customers content aimed specifically at them ie the user’s name.

‘Generic’ tab means we do not know the details of the users and therefore are unable to show information such as the users' name. Copy on this tab should be the same copy but without the user’s name.

7- Once you're done editing, click Save & Preview. Your changes will now show in the preview

8- Feedback tool:

Nearly 100% of the copy within an offer is editable, but some copy cannot be edited in the front end of the platform and will require updating in the back end of the platform, in which case this will require a member of the Operations team to perform this for you.

For any copy which you cannot edit for yourself, you can leave a comment on the offer with instructions on which copy you would like to change and what it should be changed to.

• First, put the offer in comment mode by turning the "Comment mode" toogle on.
• The "Add comment" option will appear below the offer page.

• Click "Add comment"
• A feedback icon will appear, you have the ability to drag this around the screen and put it near the copy you want to change.
• Finally, type the change you want to make and remember to press Save. If you make a mistake you can always delete the comment you left or reply again to the same comment with new information.

We get a notification about your feedback automatically, and there’s no need for you to log in to check the status of your feedback. You’ll get an email notification each time a comment has been resolved or responded to.

 

Editable pages with the highest impact on conversion

 Referrer pages - Offer: encouraging people to share with their friends 

• Referrer pages - Sharing: edit the sharing texts seen by friends of existing customers

• Referrer emails: "Share by email & Forwarded email" copy within these two emails will be the same.

• Referee pages: edit the "Referee Register" copy - this may be the first time prospects engage with your brand.

 Please note that when editing copy, keep in mind that the language should sound like two friends speaking to each other.

 

HTML codes:

You can use HTML coding to style how the copy looks in any location that says: You can use HTML tags within this item.

Mainly this is used to style the T&Cs page:

 

To make a list with bullet point, the element <li> is used but it must be contained in a parent element which is <ul>.

You need to close the sentence with </il> to stop the bullet point and when you are done with the list, you also need to close the list with </ul>.

Examples of different types of HTML codes:

<ul> unordered list </ul>

<ul><li> bullet points </li></ul>

<ol> ordered list </ol>

<ol><li> numbered points </li></ol>

<ol style="list-style-type: lower-alpha">
<li>if you modify the style to an ordered list</li>
<li>you can change it to be lower case letters</li></ol>

Indentation: <ol style="list-style-type: lower-alpha; padding-left: 20px">

<p> paragraph </p>

<b> bold </b>

<u> underline </u>

To make a hyperlink, for example in this sentence ‘Please click HERE to go to the T&Cs’, you need to code it like this:

Please click <a href="abelandcole.co.uk/terms-conditions" target="_blank">HERE</a> to go to the T&Cs