This guide aims to provide you with a comprehensive overview of the essential principles that underpin Mention Me, thereby enhancing your understanding of how the programme operates. By delving into the core components and functionalities, you will be equipped with the knowledge needed to navigate and utilise the programme effectively.
Mention Me
Mention Me turns customers into brand advocates to fuel business growth.
Customers are incentivised to recommend brands to their friends and family, receiving rewards when they introduce new customers who purchase for the first time.
Our refer-a-friend solution lets you manage, measure and optimise every element of your referral campaigns. Sophisticated AB testing means you can experiment with everything from messaging to incentives to learn what resonates with different customer cohorts.
We require your customers’ first names, surnames and email addresses to run your referral programme.
How Mention Me acquires quality new customers
Turn your customers into brand advocates who recommend your enterprise to others and keep coming back themselves.
Incentivise
Motivate customers to share your brand with friends. Our customer journey is fully customisable, offering 17 languages, 10+ sharing methods, and 12 reward types.
Reward
Welcome new customers and engage existing ones with compelling referral rewards. Then incentivise referees to introduce their friends to continue the cycle and grow your brand.
Optimise
Measure conversations about your brand, both on and offline. Experiment with every element of your referral programme to discover what really gets people talking, then convert into action for even better performance.
Implementation
You can get your programme up and running by implementing two Javascript tags on your site. Your marketing team can do this if it has a tag container. Otherwise, it should be quick and easy for your development team to do.
We aim to get new programmes live within 30 days, but can do it in as little as seven hours. We’ll create a timeline based on your specific requirements and work involved at your kick-off meeting.
We can also tailor every element of the journey to your brand, working alongside your designers if applicable. You’ll just need to supply our Client Success team with your logo, font, brand colours and imagery that reflects your brand.
