Overview
Mention Me’s partnership with Ometria means you can activate two integrations to increase referral conversion. These are:
1. Newsletter integration
Receive details about prospective customers (i.e. referees) who opt into receive your newsletter while registering for their introductory referral offer.
2. Personalised referral campaigns
Build personalised referral campaigns into your wider marketing strategy.
Customer lands on personalised offer page
How it works
Read on for the different features in the latest integration, how they work and how you can get started.
Personalised landing page
Ometria passes customer details to pre-populate your referral landing pages with their name and email address. This means customers following referral links in emails land on a personalised page where they can immediately refer friends.
Once you enable the integration, you can track the overall performance of your email activity. This includes the following metrics:
- Enrolled referrers
- Number of sharing customers
- Share rate
- Number of new customers
Targeted email campaigns
Mention Me automatically informs Ometria of custom events. This equips you to build customer segments based on their interaction with referral, and send follow-up campaigns that drive action.
There are many types of messages you can send to target customers at different points in the lifecycle to drive referrals.
For example:
- Encouragement to refer more friends
- Special VIP offers
- Reminders to use offer codes before they expire
Real-time data synchronization
Data automatically syncs in real-time between Mention Me and Ometria, so you no longer need to manually upload it.
Ometria receives data from Mention Me via webhooks. Webhooks are a way to receive real-time updates from the Mention Me platform and enable you to more easily integrate it with your wider marketing stack.
Two webhooks send information about the following actions:
- Registration (for both referrer & referee)
- Fulfilment (for both referrer & referee)
This integration lets you build segments and personalised campaigns using the referral data below:
When a referee / referrer registers
Email address
First and last name
Marketing opt-in
Unique share link and referral code (referrer only)
Coupon code
Coupon expiry date
Reward amount
Campaign ID and Campaign name
Offer ID and Offer name
Locale
When a referee / referrer is being fulfilled
Email address
First and last name
Marketing optin
CTA URL
Coupon code
Coupon expiry date
Reward amount
Referred by first name
Campaign ID and Campaign name
Offer ID and Offer name
Locale
How to get started
This integration requires no development work on your side. To get started, follow these steps:
- Sign legal contract amendment to allow us to send data to Ometria
- Mention Me and Ometria take care of setup
- Your Mention Me and Ometria CSMs will work with you to launch promotional activity
Ready to get started? Contact your CSM.
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