What is Extended Customer Revenue?
Extended Customer Revenue is the revenue a customer spends — known as their Individual Customer Revenue (ICR) — plus the revenue generated by their referred friends.
Why is it important?
Brands who only focus on their highest spenders could be missing out on their most valuable customers: their brand advocates.
Extended Customer Revenue allows you to track the additional revenue brought to you by your customers who refer their friends, revealing the previously unrecognised additional value that these customers bring to your brand.
Watch this video about Introducing Customer Revenue: