Mention Me embraces the concept of reactivation, which is designed to enable customers who have been inactive for an extended period to be re-referred by their friends or family. This innovative approach opens the door for businesses to reconnect with former customers, thereby fostering renewed engagement and loyalty.
To illustrate this concept, let us consider a hypothetical scenario involving a customer who made several purchases approximately five years ago but has not engaged with the brand since then. This customer has not made any transactions in recent years, and as a result, they have become inactive within the customer base.
In the absence of a reactivation strategy, this customer would never have the opportunity to claim a referral reward, despite the fact that they are still technically an existing customer. The current policy restricts them from being referred again, which means that their potential to contribute to the business through referrals remains untapped.
However, with the implementation of a reactivation strategy, we can treat this long-inactive customer as if they were a new customer. Given that they have not made a purchase in several years, we can allow their friends to refer them once again, thus reigniting their interest in the brand and potentially encouraging them to make a new purchase.
This approach can serve as a powerful mechanism for re-engaging customers who have been dormant for some time, effectively welcoming them back into the fold. It not only provides an opportunity for the customers to rediscover the brand but also enhances the overall customer experience by acknowledging their previous loyalty.
By default, we define reactivation as a purchase made by a customer who has not engaged in any transactions for a duration of 12 months. This timeframe allows us to identify those who have been inactive long enough to be considered for reactivation.
Importantly, you have the flexibility to modify this setting according to your business needs. If you wish to adjust the reactivation period, you can do so by reaching out to our support team. We offer a range of options, allowing for month-by-month granularity, such as 12 months, 18 months, or even 36 months, including the option to completely disable reactivation if that aligns better with your strategy.