Parallel campaigns refer to when a customer can (knowingly or otherwise) refer multiple segments at once.
For example, fictitious client Lovely Energy sells electricity and gas. Customers can sign up for electricity, gas or both. Lovely Energy wants to give £50 referral rewards for electricity and £20 for gas, so needs to differentiate between which one customers are referring to.
Consequently, Lovely Energy has two parallel campaigns: one for electricity and one for gas. It can have more as needed (ie. for broadband). Referrers enrolled for electricity are automatically enrolled for gas (and vice versa). They’re given a different share link for each, which can be viewed in their dashboard. Referred friends following these share links may sign up for gas, electricity or both.
You can control the rules for purchasing under the Qualifying Rules of a campaign. You might want to restrict each type of purchase to match each campaign.
By default, if a customer follows a particular share link they must sign up to the campaign that the share link belongs to. But you can also control whether a customer can switch from one to another when they purchase. In that case, referrers would get the appropriate reward depending on which of the two products the customer purchased first.
In summary, parallel campaigns mean you can:
- Reward people depending on what they and their friends sign up
- Control what happens when friends switch campaigns
- Have different rewards/economics for different segments, kept relatively hidden from customers
