How contacts are created in Bloomreach by Mention Me
The following rules will apply when sending the contact information to Bloomreach:
- Mention Me will first check to see if the customer already exists (using email as the identifier)
- If the customer does not exist on your Bloomreach instance, then a new contact will be created
- Mention Me will only set the email property of a customer in Bloomreach if there is no existing value
- If the customer does exist on your Bloomreach instance, then the existing contact will be updated with only Mention Me specific fields
- If the customer does not exist on your Bloomreach instance, then a new contact will be created
Customer consent
You can choose to capture customer opt-in consent as part of your Mention Me customer journey, and then these are sent directly to Bloomreach without the need to download CSV files.
If a customer consents to your newsletter either via the Mention Me referee journey or via a newsletter post-purchase overlay, the opt-in request will automatically be sent to Bloomreach.
The consent is tracked using the Bloomreach consent tracking event based on the consent category you selected when you set up the integration.
There will be a tracking event shown against the customer profile in Bloomreach that the customer has consented to opt-in to your newsletter
Within the consent event, you can see at which point in the Mention Me journey the consent came from. This will be shown in the data_source field with the following options:
- mention_me_referee = This is from the referee journey when a prospective customer opt-in to your newsletter
- mention_me_newsletter = This is from a post-purchase journey if a customer decides to opt-in to your newsletter for a non-referrer offer (if used)
Note: A customer can also consent to receive your newsletter via other channels outside of Mention Me, so Mention Me is not the source of truth for all your consent
Customer profile attributes
The following customer information is created/updated on the Bloomreach platform and can be seen on the Bloomreach customers page:
| Bloomreach Customer Field | Description | Example |
|---|---|---|
| registered | The HardID used to identify your customer, in most cases will be an email | jason.jones@mention-me.com |
The email address of the customer
|
jason.jones@mention-me.com | |
| mention_me_share_link |
For referrer contacts only
|
https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly |
| mention_me_dashboard_link |
For referrer contacts only
|
https://demo.mention-me.com/d/2674816/9c34b0c2 |
| mention_me_share_source | The name of the share method the referee came from | OPEN-LINK |
| mention_me_referrals |
Total number of successful referrals a contact has made (successful referral is defined as when the referee has made their first purchase)
|
5 |
| mention_me_total_shares |
The total number of shares a customer has done
|
10 |
| mention_me_email_shares | This will be populated if the referral has shared via this share type | 2 |
| mention_me_facebook_shares | This will be populated if the referral has shared via this share type | 2 |
| mention_me_facebook_messenger_shares | This will be populated if the referral has shared via this share type | 2 |
| mention_me_name_sharing_shares | This will be populated if the referral has shared via this share type | 1 |
| mention_me_whatsapp_shares | This will be populated if the referral has shared via this share type | 3 |
| mention_me_nps_score | The NPS score submitted by the customer at post-purchase | 8 |
| mention_me_propensity_to_refer |
Only sent if you are running a Mention Me Smart Experiment. This will either be: High - If customer has a high propensity to refer Low - If customer has a low propensity to refer |
High |
| mention_me_ecr_activity |
The Extended Customer Revenue (ECR) activity segment of a customer. Possible values include:
|
Active |
| mention_me_ecr_status |
The Extended Customer Revenue (ECR) status segment of a customer. Possible values include:
|
High |
| mention_me_network_id | The Network ID is the unique identifier of the Network that your customer belongs to | N-5051-153480685 |
|
mention_me_first_share_date |
The date when the referrer made their first share with a friend about your brand | 2024-06-03T16:19:08.000Z |
| mention_me_first_referral_date | The date when the referrer first successfully introduced someone to your brand | 2024-06-03T16:19:08.000Z |
| mention_me_last_share_date | The last time the referrer shared with a friend about your brand | 2024-06-03T16:19:08.000Z |
| mention_me_last_referral_date | The last time the referrer successfully introduced someone to your brand | 2024-06-03T16:19:08.000Z |
| mention_me_ecr_12m_predicted |
The Predicted ECR segment of a customer in 12 months' time Possible values include:
|
High |
| mention_me_referrer_engaged |
This will be set if the referrer has actively engaged with a referral offer and accepts the terms and conditions |
Yes |
