About the Mention Me Bloomreach integration
The Mention Me integration with Bloomreach will enable you to receive your referral and advocacy-related events into your Bloomreach platform in real-time.
Our integration lets you:
- Send contact data and opt-ins from Mention Me referred customers to Bloomreach in real-time
- Use referral data to create coupon email reminders
- Enhance the performance of other marketing channels by using referral and advocacy data to segment and target high-value customers
As part of the setup of the Bloomreach integration, Mention Me will automatically create the Customer attributes and the Custom Events needed. Therefore, you do not need to do this before enabling integration.
The events and custom attributes associated with the customer in Bloomreach are based on their registered id (usually email address)
Mention Me will send event and contact profile attributes for any prospect / existing customer (irrespective of the opt-in status you hold for them) that has triggered an event via Mention Me.
This is because they could have opted in via another channel and Mention Me does not know about that.
So, when we send the contact data to Bloomreach we will check...
- If a customer already exists in Bloomreach...
- Append their customer profile with Mention Me specific attributes
- Add Mention Me associated events to their profile
- If a customer does not exist in Bloomreach...
- Create the contact profile (with their email address as their ID)
- Append their customer profile with Mention Me specific attributes
- Add Mention Me associated events to their profile
- Add a consent event (only if explicitly captured via specific Mention Me journeys)
The different datasets sent to Bloomreach
With the Mention Me integration, data is sent to Bloomreach as the following:
-
Customer profile attributes
An example of some of the profile attributes can be found below: ( A full list can be found by clicking the link above)
- Custom Mention Me Events
