What Mention Me events are shown in Bloomreach – Mention Me | Help Centre

The Mention Me integration uses the Bloomreach custom events functionality that can be used for trigger-based scenarios to generate email campaigns or segmentations.

Mention Me will automatically set the custom events in Bloomreach as part of the integration setup

The events are associated to a customer profile based on their registered id email address and will show under the Properties and Events section of the profile

About Bloomreach Custom Events

Custom events are how scenario segmentations in Bloomreach can be linked to external triggers. They can be associated with actions outside Bloomreach, and can then be used to add contacts to a scenario, trigger email campaigns to them or used to create dynamic segments.

Summary of events sent to Bloomreach

Mention Me event name	Bloomreach event name	When it triggers
Registered as a Referee from Mention Me	registered_as_ referee	When a customer has registered as a referee
Registered as a Referrer from Mention Me	registered_as_referrer	When a customer has registered as a referrer
Received a Referee Reward from Mention Me	received_referee_reward	When a customer obtained a reward as a referrer's friend
Received a Referrer Reward from Mention Me	received_referrer_reward	When a customer obtained a reward for referring a friend
Submitted an NPS Score from Mention Me**	submitted_nps_score	When a customer has supplied an NPS score at post-purchase
Received a discount on next order from Mention Me**	received_reward_next_order	When a customer has received a discount to use on their next order
Propensity to Refer from Mention Me**	propensity_to_refer	Each time a customer has their propensity to refer calculated, their propensity value will be sent to Bloomreach.

** If you have the Mention Me add-on enabled

How to use Mention Me data in Email templates

The Mention Me data can be inserted into email campaigns to create a personalised email experience using the Bloomreach JInja syntax.

You can use the data in the email Body, Subject line, Sender email, Sender name, Pre-header, UTM parameters.

Details of External Events

Registered as a referrer (registered_as_referrer)

Each time a customer registers as a referrer on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Bloomreach.

All the different attributes associated with the referrer registration are shown below:

Field name	Bloomreach jinja syntax	Description	Example
email	{{ event.email }}	Email - The email that the customer used to register.	rydercollins742@mention-me.com
firstname	{{ event.firstname }}	First Name - The first name the customer used to register	Ryder
surname	{{ event.surname }}	Surname - The surname the customer used to register	Collins
customer_segment	{{ event.customer_segment }}	Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here	VIP
source	{{ event.source }}	Which system this event came from	mention_me
share_link	{{ event.share_link }}	This is the link that referrers can use to send to their friends to join your referral program	https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly
dashboard_link	{{ event.dashboard_link }}	This is the link that referrers can use to see how many successful referrals they have had or to use to share via different share methods	https://demo.mention-me.com/d/2674816/9c34b0c2
campaign_name	{{ event.campaign_name }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
locale_code	{{ event.locale_code }}	Locale Code - This is the locale (country) that the referrer has enrolled in	en_GB
experiment_name	{{ event.experiment_name }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
offer_name	{{ event.offer_name }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
offer_type	{{ event.offer_type }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
offer_subject_copy	{{ event.offer_subject_copy }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy	{{ event.offer_call_to_action_copy }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action	Give 20% off
referrer_reward	{{ event.referrer_reward }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referrer the value of their reward	20%
referee_reward	{{ event.referee_reward }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referrer what reward value their friend could get	£15

Registered as a Referee (registered_as_ referee)

Each time a customer registers as a referee on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Bloomreach.

All the different attributes associated with the referee registration are shown below:

Field name	Bloomreach jinja syntax	Description	Example
email	{{ event.email }}	Email - The email that the referee used to register	jojohnson378@mention-me.com
firstname	{{ event.firstname }}	First Name - The first name the referee used to register (if supplied)	Joe
surname	{{ event.surname }}	Surname - The surname the referee used to register (if supplied)	Johnson
source	{{ event.source }}	Which system this event came from	mention_me
share_source	{{ event.share_source }}	The share method by which the referee was introduced to your brand	FORWARDED-EMAILED-LINK
campaign_name	{{ event.campaign_name }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
locale_code	{{ event.locale_code }}	Locale Code	en_GB
experiment_name	{{ event.experiment_name }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
offer_name	{{ event.offer_name }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
offer_type	{{ event.offer_type }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
offer_subject_copy	{{ event.offer_subject_copy }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referee offer page that the referee sees	Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy	{{ event.offer_call_to_action_copy }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referee offer to drive the referee to take action	Give 20% off
fulfilled_by	{{ event.fulfilled_by }}	The method by which the reward is issued	coupon
reward_amount	{{ event.reward_amount }}	The reward amount being offered	20
reward_type	{{ event.reward_type }}	Type of reward being offered (could be a percent, amount, free gift)	percent
referrer_reward	{{ event.referrer_reward }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active	20%
referee_reward	{{ event.referee_reward }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referee what reward they can get	£15

Received a referee reward (received_referee_reward)

Each time a referee obtains a reward for being a referrer's friend on the Mention Me platform, a referee fulfilment event will be triggered and the associated data will be sent to Bloomreach.

All the different attributes associated with the referee fulfilment are shown below:

Field name	Bloomreach jinja syntax	Description	Example
email	{{ event.email }}	Email - The email that the referee used to register	jojohnson378@mention-me.com
firstname	{{ event.firstname }}	First Name - The first name the referee used to register (if supplied)	Joe
surname	{{ event.surname }}	Surname - The surname the referee used to register (if supplied)	Johnson
source	{{ event.source }}	Which system this event came from	mention_me
referrer_first_name	{{ event.referrer_first_name }}	The first name of the friend that referred the referee	Ryder
referrer_last_name	{{ event.referrer_last_name }}	The surname of the friend that referred the referee	Collins
campaign_name	{{ event.campaign_name }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
locale_code	{{ event.locale_code }}	Locale Code	en_GB
currency_symbol	{{ event.currency_symbol }}	Currency symbol	£
experiment_name	{{ event.experiment_name }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
offer_name	{{ event.offer_name }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
offer_type	{{ event.offer_type }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
offer_subject_copy	{{ event.offer_subject_copy }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy	{{ event.offer_call_to_action_copy }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action	Give 20% off
fulfilled_by	{{ event.fulfilled_by }}	The method by which the reward is issued	coupon
reward_amount	{{ event.reward_amount }}	The reward amount being offered	20
reward_type	{{ event.reward_type }}	Type of reward being offered (could be a percent, amount, free gift)	percent
referrer_reward	{{ event.referrer_reward }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active	20%
referee_reward	{{ event.referee_reward }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referee what reward they can get	£15
coupon_code	{{ event.coupon_code }}	This is the coupon code of the reward that can referee has been given to use on their next purchase	10USDOFF-RXAAURVZ
coupon_expiry	{{ event.coupon_expiry }}	This is the expiry date of the coupon that the referee has been given By default, Mention Me sends the expiry date as Date and Time. To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the Jinja conversion.	2024-09-03T16:19:19.000Z
call_to_action_url	{{ event.call_to_action_url }}	This is the URL of where the customer can spend their reward: This can be inserted into an email to direct the customer where to spend their reward	www.mention-me.com

Received a referrer reward (received_referrer_reward)

Each time a referrer obtains a reward for referring a friend to your brand, a referrer fulfilment event will be triggered and the associated data will be sent to Bloomreach.

All the different attributes associated with the referrer fulfilment are shown below:

Field name	Bloomreach jinja syntax	Description	Example
email	{{ event.email }}	Email - The email that the referee used to register	jojohnson378@mention-me.com
firstname	{{ event.firstname }}	First Name - The first name the referrer used to register	Joe
surname	{{ event.surname }}	Surname - The surname the referrer used to register	Johnson
source	{{ event.source }}	Which system this event came from	mention_me
referee_first_name	{{ event.referee_first_name }}	The first name of the friend that the referrer introduced	Ryder
referee_last_name	{{ event.referee_last_name }}	The surname of the friend that the referrer introduced	Collins
campaign_name	{{ event.campaign_name }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
locale_code	{{ event.locale_code }}	Locale Code	en_GB
currency_symbol	{{ event.currency_symbol }}	Currency symbol	£
experiment_name	{{ event.experiment_name }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
offer_name	{{ event.offer_name }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
offer_type	{{ event.offer_type }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
offer_subject_copy	{{ event.offer_subject_copy }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy	{{ event.offer_call_to_action_copy }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action	Give 20% off
fulfilled_by	{{ event.fulfilled_by }}	The method by which the reward is issued	coupon
reward_amount	{{ event.reward_amount }}	The reward amount being offered	20
reward_type	{{ event.reward_type }}	Type of reward being offered (could be a percent, amount, free gift)	percent
referrer_reward	{{ event.referrer_reward }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active	20%
referee_reward	{{ event.referee_reward }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referee what reward they can get	£15
coupon_code	{{ event.coupon_code }}	This is the coupon code of the reward that can referrer has been given to use on their next purchase	10USDOFF-RXAAURVZ
coupon_expiry	{{ event.coupon_expiry }}	This is the expiry date of the coupon that the referrer has been given By default, Mention Me sends the expiry date as Date and Time. To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the Jinja conversion.	2024-09-03T16:19:19.000Z
call_to_action_url	{{ event.call_to_action_url }}	This is the URL of where the referrer can spend their reward: This can be inserted into an email to direct the customer where to spend their reward	www.mention-me.com

Submitted an NPS Score (submitted_nps_score)

Each time a customer submits an NPS Score via the Mention Me NPS feature, their response will be sent to Blomreach.

All the different attributes associated with the NPS Score are shown below:

Field name	Bloomreach jinja syntax	Description	Example
email	{{ event.email }}	Email - The email that the customer used to submit score	jojohnson378@mention-me.com
firstname	{{ event.firstname }}	First Name - The first name the customer used to submit score	Joe
surname	{{ event.surname }}	Surname - The surname the customer used to submit score	Johnson
source	{{ event.source }}	Which system this event came from	mention_me
campaign_name	{{ event.campaign_name }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
locale_code	{{ event.locale_code }}	Locale Code	en_GB
experiment_name	{{ event.experiment_name }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
offer_name	{{ event.offer_name }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Collect NPS Feedback
offer_type	{{ event.offer_type }}	Type of offer being given. This could be a nps-only	nps-only
offer_subject_copy	{{ event.offer_subject_copy }}	Customer-friendly offer description - This can be added to emails and is what is seen on the nps offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy	{{ event.offer_call_to_action_copy }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the nps offer to drive the customer to take action	Give 20% off
customer_segment	{{ event.customer_segment }}	Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here	VIP
nps_score	{{ event.nps_score }}	The NPS response the customer supplied	8

Received a discount on next order (received_reward_next_order)

Each time a customer obtains a reward from a non-referral post-purchase message via the Mention Me platform, a discount on next order fulfilment event will be triggered and the associated data will be sent to Bloomreach.

All the different attributes associated with the discount on next order fulfilment event are shown below:

Field name	Bloomreach jinja syntax	Description	Example
email	{{ event.email }}	Email - The email that the customer used to get their reward	jojohnson378@mention-me.com
firstname	{{ event.firstname }}	First Name - The first name the customer used to get their reward	Joe
surname	{{ event.surname }}	Surname - The surname the customer used to get their reward	Johnson
source	{{ event.source }}	Which system this event came from	mention_me
campaign_name	{{ event.campaign_name }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
locale_code	{{ event.locale_code }}	Locale Code	en_GB
currency_symbol	{{ event.currency_symbol }}	Currency symbol	£
experiment_name	{{ event.experiment_name }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
offer_name	{{ event.offer_name }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
offer_type	{{ event.offer_type }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
offer_subject_copy	{{ event.offer_subject_copy }}	Customer-friendly offer description - This can be added to emails and is what is seen on the incentive offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy	{{ event.offer_call_to_action_copy }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the incentive offer to drive the customer to take action	Give 20% off
fulfilled_by	{{ event.fulfilled_by }}	The method by which the reward is issued	coupon
reward_amount	{{ event.reward_amount }}	The reward amount being offered	20
reward_type	{{ event.reward_type }}	Type of reward being offered (could be a percent, amount, free gift)	percent
discount_reward	{{ event.discount_reward }}	This is the reward that the customer will be getting and is a combination of multiple reward types being offered without the need to know what type of incentive offer is active	20%
coupon_code	{{ event.coupon_code }}	This is the coupon code of the reward that can customer has been given to use on their next purchase	10USDOFF-RXAAURVZ
coupon_expiry	{{ event.coupon_expiry }}	This is the expiry date of the coupon that the customer has been given By default, Mention Me sends the expiry date as Date and Time. To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the Jinja conversion.	2024-09-03T16:19:19.000Z
call_to_action_url	{{ event.call_to_action_url }}	This is the URL of where the customer can spend their reward: This can be inserted into an email to direct the customer where to spend their reward	www.mention-me.com

Propensity to refer (propensity_to_refer)

Each time a customer has their propensity to refer calculated, their propensity value will be sent to Bloomreach.

This is only sent if you are running a Mention Me Smart Experiment.

All the different attributes associated with the Propensity to refer are shown below:

Field name	Bloomreach jinja syntax	Description	Example
email	{{ event.email }}	Email - The email of the customer	jojohnson378@mention-me.com
firstname	{{ event.firstname }}	First Name - The first name of the customer	Joe
surname	{{ event.surname }}	Surname - The surname of the customer	Johnson
source	{{ event.source }}	Which system this event came from	mention_me
campaign_name	{{ event.campaign_name }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
experiment_name	{{ event.experiment_name }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
offer_name	{{ event.offer_name }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
offer_type	{{ event.offer_type }}	Type of offer being given for the propensity segment. This could be a referral offer or an incentive offer	referral
offer_subject_copy	{{ event.offer_subject_copy }}	Customer-friendly offer description - This can be added to emails and is what is seen on the incentive offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
offer_call_to_action_copy	{{ event.offer_call_to_action_copy }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the incentive offer to drive the customer to take action	Give 20% off
propensity_segment	{{ event.propensity_segment }}	Propensity segment Only sent if you are running a Mention Me *Smart Experiment.*	High - If customer has a high propensity to refer or Low - If customer has a low propensity to refer

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