How contacts are created in Klaviyo by Mention Me
The following rules will apply when sending the contact information to Klaviyo:
- Mention Me will first check to see if the customer already exists (using email as the identifier)
- If the customer does not exist on your Klaviyo account, then a new contact will be created
- If the customer does exist on your Klaviyo account, then the existing contact will be updated with only Mention Me specific fields
Customer consent
Mention Me captures opt-ins during the referee journey or at post-purchase for a specific newsletter sign-up offer and they can added to a Newsletter list in Klaviyo as part of the Mention Me integration.
Whenever a contact is added to the relevant newsletter list, the Source will be shown as Mention Me
Note: If your list has Double opt-in enabled, then the contact will only be added to the list once the customer has confirmed the opt-in
The consent is tracked using the Klaviyo subscribe tracking event based on your selected newsletter list when you set up the integration.
Note: A customer can also consent to receive your newsletter via other channels outside of Mention Me, so Mention Me is not the source of truth for all your consent
Customer profile attributes
The following customer information is created/updated on the Klaviyo platform and can be seen on the Klaviyo profile page:
| Klaviyo Custom Property | Description | Example |
|---|---|---|
|
Mention Me Share link |
For referrer contacts only
|
https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly |
|
Mention Me Dashboard link |
For referrer contacts only
|
https://demo.mention-me.com/d/2674816/9c34b0c2 |
| Mention Me Share Source | The name of the share method the referee came from | OPEN-LINK |
| Mention Me Referrals |
Total number of successful referrals a contact has made (successful referral is defined as when the referee has made their first purchase)
|
5 |
|
Mention Me Total Shares |
The total number of shares a customer has done
|
10 |
|
Mention Me Shares Email |
This will be populated if the referral has shared via this share type | 2 |
|
Mention Me Shares Facebook |
This will be populated if the referral has shared via this share type | 2 |
|
Mention Me Shares Facebook Messenger |
This will be populated if the referral has shared via this share type | 2 |
|
Mention Me Shares Name Sharing |
This will be populated if the referral has shared via this share type | 1 |
|
Mention Me Shares WhatsApp |
This will be populated if the referral has shared via this share type | 3 |
|
Mention Me NPS Score |
The NPS score submitted by the customer at post-purchase | 8 |
|
Mention Me Propensity to Refer |
Only sent if you are running a Mention Me Smart Experiment. This will either be: High - If customer has a high propensity to refer Low - If customer has a low propensity to refer |
High |
|
Mention Me ECR Activity |
The Extended Customer Revenue (ECR) activity segment of a customer. Possible values include:
|
Active |
|
Mention Me ECR Status |
The Extended Customer Revenue (ECR) status segment of a customer. Possible values include:
|
High |
|
Mention Me Network ID |
The Network ID is the unique identifier of the Network that your customer belongs to | N-5051-153480685 |
|
Mention Me First Share Date |
The date when the referrer made their first share with a friend about your brand | 2024-06-03T16:19:08.000Z |
|
Mention Me Last Share Date |
The date when the referrer first successfully introduced someone to your brand | 2024-06-03T16:19:08.000Z |
| Mention Me First Referral Date | The last time the referrer shared with a friend about your brand | 2024-06-03T16:19:08.000Z |
| Mention Me Last Referral Date | The last time the referrer successfully introduced someone to your brand | 2024-06-03T16:19:08.000Z |
|
Mention Me ECR 12m Predicted |
The Predicted ECR segment of a customer in 12 months' time Possible values include:
|
High |
|
Mention Me Referrer Engaged |
This will be set if the referrer has actively engaged with a referral offer and accepts the terms and conditions |
Yes |
|
Mention Me enrolled |
This will be set wherever either someone registered as a referee or a referrer
|
True |
