What Mention Me events (metrics) are shown in Klaviyo – Mention Me | Help Centre

The Mention Me integration uses the Klaviyo custom events (metrics) functionality that can be used for trigger-based flows to generate email campaigns or segmentations.

Mention Me will automatically set the custom events in Klaviyo as part of the integration setup

The events are associated with a customer profile based on their email address and will show under the Events section of the profile

About Klaviyo Events

Events are how flow segmentations in Klaviyo can be linked to external triggers. They can be associated with actions outside Klaviyo, and can then be used to add contacts to a flow, or used to create dynamic segments.

Summary of events sent to Klaviyo

Mention Me event name	When it triggers
Registered as a Referee from Mention Me	When a prospective customer has registered as a referee
Registered as a Referrer from Mention Me	When a customer has registered as a referrer
Received a Referee Reward from Mention Me	When a prospective customer obtained a reward as a referrer's friend
Received a Referrer Reward from Mention Me	When a customer obtained a reward for referring a friend
Opted-in to Marketing Consent from Mention Me	When an existing or prospective customer has opted-in to receive your marketing during the referee journey or at post-purchase for a specific newsletter sign-up offer
Submitted an NPS Score from Mention Me**	When a customer has supplied an NPS score at post-purchase
Received a discount on next order from Mention Me**	When a customer has received a discount to use on their next order
Propensity to Refer from Mention Me**	Each time a customer has their propensity to refer calculated, their propensity value will be sent to Klaviyo.

** If you have the Mention Me add-on enabled

How to use Mention Me data in Email templates

The Mention Me data can be inserted into email flows to create a personalised email experience using the Klaviyo Event Variables

You can use the data in the email Body, Subject line, Sender email, Sender name, Pre-header

Details of External Events

Registered as a referrer from Mention Me

Each time a customer registers as a referrer on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Klaviyo.

All the different attributes associated with the referrer registration are shown below:

Field name	Klaviyo event variable	Description	Example
Campaign Name	{{ event\|lookup:'Campaign Name' }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
Experiment Name	{{ event\|lookup:'Experiment Name' }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
Offer Name	{{ event\|lookup:'Offer Name' }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
Offer Type	{{ event\|lookup:'Offer Type' }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
Offer Subject Copy	{{ event\|lookup:'Offer Subject Copy' }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
Call to Action Copy	{{ event\|lookup:'Offer Call to Action Copy' }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action	Give 20% off
Referrer Reward	{{ event\|lookup:'Referrer Reward'\|default:'' }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referrer the value of their reward	20%
Referee Reward	{{ event\|lookup:'Referee Reward'\|default:'' }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referrer what reward value their friend could get	£15

Registered as a Referee from Mention Me

Each time a customer registers as a referee on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Klaviyo.

All the different attributes associated with the referee registration are shown below:

Field name	Klaviyo event variable	Description	Example
Share Source	{{ event\|lookup:'Share Source' }}	The share method by which the referee was introduced to your brand	FORWARDED-EMAILED-LINK
Campaign Name	{{ event\|lookup:'Campaign Name' }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
Experiment Name	{{ event\|lookup:'Experiment Name' }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
Offer Name	{{ event\|lookup:'Offer Name' }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
Offer Type	{{ event\|lookup:'Offer Type' }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
Offer Subject Copy	{{ event\|lookup:'Offer Subject Copy' }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referee offer page that the referee sees	Treat a friend to 20% off and get 20% off for yourself
Call to Action Copy	{{ event\|lookup:'Offer Call to Action Copy' }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referee offer to drive the referee to take action	Give 20% off
Fulfilled By	{{ event\|lookup:'Fulfilled By' }}	The method by which the reward is issued	coupon
Reward Amount	{{ event\|lookup:'Reward Amount' }}	The reward amount being offered	20
Reward Type	{{ event\|lookup:'Reward Type' }}	Type of reward being offered (could be a percent, amount, free gift)	percent
Referrer Reward	{{ event\|lookup:'Referrer Reward'\|default:'' }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active	20%
Referee Reward	{{ event\|lookup:'Referee Reward'\|default:'' }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referee what reward they can get	£15

Received a referee reward from Mention Me

Each time a referee obtains a reward for being a referrer's friend on the Mention Me platform, a referee fulfilment event will be triggered and the associated data will be sent to Klaviyo.

All the different attributes associated with the referee fulfilment are shown below:

Field name	Klaviyo event variable	Description	Example
Referrer First Name	{{ event\|lookup:'Referrer First Name'\|default:'' }}	The first name of the friend that referred the referee This can be inserted into an email as a way to remind referees who referred them	Ryder
Referrer Last Name	{{ event\|lookup:'Referrer Last Name'\|default:'' }}	The surname of the friend that referred the referee This can be inserted into an email as a way to remind referees who referred them	Collins
Campaign Name	{{ event\|lookup:'Campaign Name' }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
Currency Symbol	{{ event\|lookup:'Currency Symbol' }}	Currency symbol	£
Experiment Name	{{ event\|lookup:'Experiment Name' }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
Offer Name	{{ event\|lookup:'Offer Name' }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
Offer Type	{{ event\|lookup:'Offer Type' }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
Offer Subject Copy	{{ event\|lookup:'Offer Subject Copy' }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
Call to Action Copy	{{ event\|lookup:'Offer Call to Action Copy' }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action	Give 20% off
Fulfilled By	{{ event\|lookup:'Fulfilled By' }}	The method by which the reward is issued	coupon
Reward Amount	{{ event\|lookup:'Reward Amount' }}	The reward amount being offered	20
Reward Type	{{ event\|lookup:'Reward Type' }}	Type of reward being offered (could be a percent, amount, free gift)	percent
Referrer Reward	{{ event\|lookup:'Referrer Reward'\|default:'' }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active	20%
Referee Reward	{{ event\|lookup:'Referee Reward'\|default:'' }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referee what reward they can get	£15
Coupon Code	{{ event\|lookup:'Coupon Code' }}	This is the coupon code of the reward that can referee has been given to use on their next purchase	10USDOFF-RXAAURVZ
Coupon Expiry	{{ event\|lookup:'Coupon Expiry'\|format_date_string\|date:'d F o' }}	This is the expiry date of the coupon that the referee has been given. This can be inserted into an email to stress urgency to spend their reward By default, Mention Me sends the expiry date as Date and Time in UTC format. To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined. To use any other date format, use the Klaviyo Date Variables	2024-09-03T16:19:19.000Z
Call to Action URL	{{ event\|lookup:'Call to Action URL' }}	This is the URL of where the customer can spend their reward: This can be inserted into an email to direct the customer where to spend their reward	www.mention-me.com

Received a referrer reward from Mention Me

Each time a referrer obtains a reward for referring a friend to your brand, a referrer fulfilment event will be triggered and the associated data will be sent to Klaviyo.

All the different attributes associated with the referrer fulfilment are shown below:

Field name	Klaviyo event variable	Description	Example
Referee First Name	{{ event\|lookup:'Referee First Name'\|default:'' }}	The first name of the friend that the referrer introduced	Ryder
Referee Last Name	{{ event\|lookup:'Referee Last Name'\|default:'' }}	The surname of the friend that the referrer introduced	Collins
Campaign Name	{{ event\|lookup:'Campaign Name' }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
Currency Symbol	{{ event\|lookup:'Currency Symbol' }}	Currency symbol	£
Experiment Name	{{ event\|lookup:'Experiment Name' }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
Offer Name	{{ event\|lookup:'Offer Name' }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
Offer Type	{{ event\|lookup:'Offer Type' }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
Offer Subject Copy	{{ event\|lookup:'Offer Subject Copy' }}	Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
Call to Action Copy	{{ event\|lookup:'Offer Call to Action Copy' }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action	Give 20% off
Fulfilled By	{{ event\|lookup:'Fulfilled By' }}	The method by which the reward is issued	coupon
Reward Amount	{{ event\|lookup:'Reward Amount' }}	The reward amount being offered	20
Reward Type	{{ event\|lookup:'Reward Type' }}	Type of reward being offered (could be a percent, amount, free gift)	percent
Referrer Reward	{{ event\|lookup:'Referrer Reward'\|default:'' }}	This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active	20%
Referee Reward	{{ event\|lookup:'Referee Reward'\|default:'' }}	This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active This can be inserted into the email to tell the referee what reward they can get	£15
Coupon Code	{{ event\|lookup:'Coupon Code' }}	This is the coupon code of the reward that can referrer has been given to use on their next purchase	10USDOFF-RXAAURVZ
Coupon Expiry	{{ event\|lookup:'Coupon Expiry'\|format_date_string\|date:'d F o' }}	This is the expiry date of the coupon that the referee has been given. This can be inserted into an email to stress urgency to spend their reward By default, Mention Me sends the expiry date as Date and Time in UTC format. To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined. To use any other date format, use the Klaviyo Date Variables	2024-09-03T16:19:19.000Z
Call to Action URL	{{ event\|lookup:'Call to Action URL' }}	This is the URL of where the referrer can spend their reward: This can be inserted into an email to direct the customer where to spend their reward	www.mention-me.com

Submitted an NPS Score from Mention Me

Each time a customer submits an NPS Score via the Mention Me NPS feature, their response will be sent to Klaviyo.

All the different attributes associated with the NPS Score are shown below:

Field name	Klaviyo event variable	Description	Example
Campaign Name	{{ event\|lookup:'Campaign Name' }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
Experiment Name	{{ event\|lookup:'Experiment Name' }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
Offer Name	{{ event\|lookup:'Offer Name' }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Collect NPS Feedback
Offer Type	{{ event\|lookup:'Offer Type' }}	Type of offer being given. This could be a nps-only	nps-only
Offer Subject Copy	{{ event\|lookup:'Offer Subject Copy' }}	Customer-friendly offer description - This can be added to emails and is what is seen on the nps offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
Call to Action Copy	{{ event\|lookup:'Offer Call to Action Copy' }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the nps offer to drive the customer to take action	Give 20% off
Customer Segment	{{ event\|lookup:'Customer Segment'\|default:'' }}	Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here	VIP
NPS Score	{{ event\|lookup:'NPS Score'\|default:'' }}	The NPS response the customer supplied	8

Received a discount on next order from Mention Me

Each time a customer obtains a reward from a non-referral post-purchase message via the Mention Me platform, a discount on next order fulfilment event will be triggered and the associated data will be sent to Klaviyo.

All the different attributes associated with the discount on next order fulfilment event are shown below:

Field name	Klaviyo event variable	Description	Example
Campaign Name	{{ event\|lookup:'Campaign Name' }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
Currency Symbol	{{ event\|lookup:'Currency Symbol' }}	Currency symbol	£
Experiment Name	{{ event\|lookup:'Experiment Name' }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
Offer Name	{{ event\|lookup:'Offer Name' }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
Offer Type	{{ event\|lookup:'Offer Type' }}	Type of offer being given. This could be a referral offer or an incentive offer	referral
Offer Subject Copy	{{ event\|lookup:'Offer Subject Copy' }}	Customer-friendly offer description - This can be added to emails and is what is seen on the incentive offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
Call to Action Copy	{{ event\|lookup:'Offer Call to Action Copy' }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the incentive offer to drive the customer to take action	Give 20% off
Fulfilled By	{{ event\|lookup:'Fulfilled By' }}	The method by which the reward is issued	coupon
Reward Amount	{{ event\|lookup:'Reward Amount' }}	The reward amount being offered	20
Reward Type	{{ event\|lookup:'Reward Type' }}	Type of reward being offered (could be a percent, amount, free gift)	percent
Discount Reward	{{ event\|lookup:'Discount Reward'\|default:'' }}	This is the reward that the customer will be getting and is a combination of multiple reward types being offered without the need to know what type of incentive offer is active	20%
Coupon Code	{{ event\|lookup:'Coupon Code' }}	This is the coupon code of the reward that can customer has been given to use on their next purchase	10USDOFF-RXAAURVZ
Coupon Expiry	{{ event\|lookup:'Coupon Expiry'\|format_date_string\|date:'d F o' }}	This is the expiry date of the coupon that the customer has been given. This can be inserted into an email to stress urgency to spend their reward By default, Mention Me sends the expiry date as Date and Time in UTC format. To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined. To use any other date format, use the Klaviyo Date Variables	2024-09-03T16:19:19.000Z
Call to Action URL	{{ event\|lookup:'Call to Action URL' }}	This is the URL of where the customer can spend their reward: This can be inserted into an email to direct the customer where to spend their reward	www.mention-me.com

Propensity to refer from Mention

Each time a customer has their propensity to refer calculated, their propensity value will be sent to Klaviyo.

This is only sent if you are running a Mention Me Smart Experiment.

All the different attributes associated with the Propensity to refer are shown below:

Field name	Klaviyo event variable	Description	Example
Campaign Name	{{ event\|lookup:'Campaign Name' }}	Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign	UK Campaign
Experiment Name	{{ event\|lookup:'Experiment Name' }}	Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment	AB Test - Current Vs New Imagery - July 2023
Offer Name	{{ event\|lookup:'Offer Name' }}	Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer	Variation A
Offer Type	{{ event\|lookup:'Offer Type' }}	Type of offer being given for the propensity segment. This could be a referral offer or an incentive offer	referral
Offer Subject Copy	{{ event\|lookup:'Offer Subject Copy' }}	Customer-friendly offer description - This can be added to emails and is what is seen on the incentive offer page that the customer sees	Treat a friend to 20% off and get 20% off for yourself
Call to Action Copy	{{ event\|lookup:'Offer Call to Action Copy' }}	A customer-friendly offer CTA - This can be added to emails and is what is seen on the incentive offer to drive the customer to take action	Give 20% off
Propensity to Refer	{{ event\|lookup:'Propensity to Refer'\|default:'' }}	Propensity segment Only sent if you are running a Mention Me *Smart Experiment.*	High - If customer has a high propensity to refer or Low - If customer has a low propensity to refer

Articles in this section

Related articles