How to create a Share Again Reminder Program in Dotdigital (Referrer / Existing customer)

With this program, you can encourage your top brand advocates to keep on sharing with their friends to receive additional rewards.

By implementing this scenario, you can encourage existing customers to help:

• Increase Active Customer Revenue
• Increase Premium Customer Revenue
• Increase Retention

The program utilises data sent from Mention Me to Dotdigital through the integration and the Program builder functionality of Dotdigital.

Pre-requisites

1. An active Mention Me powered referral program that rewards existing customers with a reward
2. A Mention Me / Dotdigital enabled integration
3. Knowledge of Liquid Scripting

Supported channels

• Email

Basic workflow

1. An advocate of your brand successfully refers a friend, and they get their reward.

2. A reminder email (subject to consent) is sent to them to share again with their unique sharelink that they can pass on to their friends.

Steps to create the program

1. Create a Program flow with 2 x reminder emails

You can use the campaign templates that Mention Me created as part of enabling the integration as a base for your email

2. Add content to each reminder email

3. Test the preview of each email

4. Activate the program

Step 1: Create the program flow

1. Create the Start Criteria with the following settings:

• Enrolment schedule: Set it to run daily at 23:00
  • This is so that it picks up customers who have received their reward that day (today)

• Enrollment rule: Base the enrollment rule on a segment called "Mention Me Referrer Rewarded today"
  • Looks for customers who received their referrer reward today from the insight collection mm-received_referrer_reward

• Enrollment limits: Set to Re-enrol contacts after 1 day
  • To allow ongoing reminders for additional sharing and rewards

2. Add wait delays before or after the email:

• Before 1st send: Include delay if segment overlaps with another reminder program
• After 1st send: Add wait before sending a follow-up email

3. Suggested wait periods:

• 1st email – 4 days after the segment trigger
• 2nd email – 14 days after the 1st email is sent

4. Add an Email campaign and select one of the Pre-configured emails from Mention Me

5. The two pre-configured emails can be found under Triggered Emails:

6. Add an Exit Program after the last email send

7. Repeat steps 2–3 for each email being sent

Step 2: Add content to each email

During the Mention Me Dotdigital integration, 2 x triggered email campaigns are created using:

• A Dotdigital insight collection called mm-received_referrer_reward
• Liquid Scripting to personalise the email content

Steps to customise templates:

1. Update the emails to include your imagery and styling
2. Adjust tone of voice to suit your brand

Template content

Each email includes:

1. A Liquid markup block to identify the latest referral event:

{% assign last_referrer_reward = contact.insight.mm-received_referrer_reward | last %}
{% if contact.data.firstname %}
{% assign customer_name = contact.data.firstname %}
{% else %}
{% assign customer_name = "there" %}
{% endif %}

2. Text block with placeholders for personalised data

Examples of reminders using Liquid variables

Liquid variables used

Examples before and after compiling variables

Example with variables	Example with compiled variables

Step 3: Test the preview of the email

1. Click the Preview button in the email editor

2. Select a contact that meets the segment enrollment criteria

3. Review the email populated with real event data

Step 4: Activate the program

Once you are happy with the email content and testing, activate the program to begin sending emails