With the Mention Me integration into Dotdigital, you can insert a CTA link in your emails to direct customers to a special referral landing page to promote referrals. This is a great way to boost results. It puts your scheme in front of customers who may not have yet seen it, and reminds those who have to share it with friends.
The personalised link will allow customers to skip the referral registration page as Dotdigital will insert customer details to pre-populate the referral landing page with their name and email address.
Prerequisites
- You will need to have already implemented a referral landing page on your website with the referral tag included
Types of emails to consider
- Dedicated referral Solus Emails. We recommend sending these at least once every 2-3 months.
- Inclusion in a newsletter or regular marketing Email.
- "Always-on" inclusion in all of your marketing Emails (e.g. as a link, icon, or button in the header or footer of your Email).
- Referral as a dedicated Email in your Email journey (e.g. new customer/postpurchase Email journey, welcome journey etc.)
How it works
- You promote your referral program via dedicated emails or a specific campaign and add the Personalised Landing page link as the CTA
- The customer clicks on the link in the email and they are taken to the landing page
- The customer lands on a referral offer page with their personal information that is taken from Dotdigital. They are automatically registered when they click the offer button
- The customer shares the offer with their friend via their preferred method
Adding in the personalised landing page link
- In your campaign you using to promote referral, add in CTA link / button
- In the URL section of the button / link, add in the URL of your landing page, with the
?added (e.g.www.yourwebsite.com/refer-a-friend? - Add the following extra parameters to the end of the URL, with each parameter and its value separated by
&
| Parameter | Value / Variable | Note |
|---|---|---|
| firstname | Using your Dotdigital {{ contact.data.firstname }} variable | Be sure to use the personalisation attribute you use is in Dotdigital for first name. |
| surname | Using your Dotdigital {{ contact.data.lastname }} variable | Be sure to use the personalisation attribute you use is in Dotdigital for last name. |
Using the Dotdigital {{ contact.data.email }} variable | ||
| situation | Dotdigital-newsletter-jan23 | This is a parameter that indicates where the customer saw the link. Structure the situation parameter using three elements based on the type of promotion you’re running: channel, type, date. Providing this parameter will let you analyse the impact of this email on driving additional referral traffic within the Mention Me Platform. |
| segment | loyalty | If you have multiple campaigns with different segments or locales, you can also add these parameters to the landing page URL to make sure the customer sees the right offer. |
| locale | en_GB |
This is how the completed URL will look:
https://<yourwebsite.com>/referrals?email={{ contact.data.email }}&surname={{ contact.data.lastname }}&firstname={{ contact.data.firstname }} &situation=Dotdigital-newsletter-jan23&locale=en_GB&segment=loyalty