About this Journey
With this journey, you can remind prospective customers (referees) to use their new coupon codes they have received from being introduced to your brand.
By implementing this journey, you can encourage prospective customers to help:
- Drive First Purchase
- Increase Average Order Value
The journey utilises data sent from Mention Me to SFMC through the integration and the Journey Builder functionality of SFMC
Pre-requisites
- An active Mention Me powered referral program that rewards prospective new customers with a reward
- A Mention Me / SFMC enabled integration
- Knowledge of SFMC AMP Script Variables
Supported channels
Basic workflow
1. A prospective customer of your brand gets a coupon when their friend introduces them (Email sent by Mention Me).
2. A reminder email (subject to consent) is sent to them to use the coupon if they have not purchased anything yet.
3. Further reminders are sent at different times to encourage the customer to use their coupon if they have not purchased (if you have purchase events flowing into your SFMC account).
Steps to create the journey
- Create a journey with 3 x reminder emails
- Add content to each reminder email
- Test the preview of each email
- Activate the journey
Step 1: Create the journey flow
1. Add an API Event as the Trigger type with Received Referee reward from Mention Me as the trigger event
2. In Journey Settings, set the Default Email address to be from Entry Source
3. Add a wait period before the email
- Mention Me will send the first email to the referee, and you also want to wait after the subsequent emails to see if they have purchased.
- Suggested wait periods:
- 1st email - 2 days after the event trigger
- 2nd email - 6 days after the 1st email is sent
- 3rd email - 4 days after the 2nd email is sent
If you are unsure of your reward validity period, reach out to your Mention Me CSM or Mention Me support to check the validity period for your campaign.
4. Add in a conditional split to check that the referee has purchased in the last x days (if you have purchase events flowing into your SFMC)
- You do not want to send the referee an email to use their coupon if they have already shopped
Step 2: Add content to each email
1. Update the images and styling of your emails to suit your brand
2. Include product recommendations in your emails to increase conversion
3. Under Add content, set the data extension to Received Referee reward from Mention Me to allow for message personalisation
4. Mention Me has created default content with suggested variables to help craft your email subject and message.
| Example Reminder 1 | Example Reminder 2 | Example Reminder 3 |
|---|---|---|
|
Subject line: Claim your %%Referee Reward%% discount! Email body: Hey there, Your friend, %%Referrer First Name%%, has sent you an exclusive %%Referee Reward%% discount off your first purchase! Simply add the code below at checkout to activate your discount: Your %%Referee Reward%% code: %%Coupon Code%% Hurry, your code is valid until %%[Output(Format([Coupon Expiry],"d MMMM, yyyy"))]%% Get %%Referee Reward%% off! |
Subject line: Don't forget, you have a %%Referee Reward%% discount! Email body: Hey there, Don't forget, your friend, %%Referrer First Name%%, has sent you a discount for your first purchase! Simply add the code below at checkout to activate your discount: Your %%Referee Reward%% code: %%Coupon Code%% Hurry, your code is valid until %%[Output(Format([Coupon Expiry],"d MMMM, yyyy"))]%% Get %%Referee Reward%% off! |
Subject line: Last chance, your %%Referee Reward%% discount expires soon! Email body: Hey there, Your %%Referee Reward%% discount off your first purchase is about to expire! Simply add the code below at checkout to activate your discount: Your %%Referee Reward%% code: %%Coupon Code%% Be quick, your code expires on %%[Output(Format([Coupon Expiry],"d MMMM, yyyy"))]%% Get %%Referee Reward%% off! |
Example Reminder 1:
Example Reminder 2:
Example Reminder 3:
SFMC variables to add to your journey
| SFMC variable | Description | Example |
|---|---|---|
| %%Referrer First Name%% | The first name of the friend who referred the referee | Ryder |
| %%Referrer Last Name%% | The surname of the friend who referred the referee | Collins |
| %%Referee Reward%% | A combined reward shaping variable showing discount or benefit | £15 or 30% |
| %%Coupon Code%% | The generated coupon given to the referee for redemption | 10USDOFF-RXAAURVZ |
| %%[Output(Format([Coupon Expiry],"d MMMM, yyyy"))]%% | The expiry date of the coupon for urgency. See SFMC Date Formatting |
19 July 2023 |
| %%Call to Action URL%% | Link that directs user to make purchase using the coupon | www.mention-me.com |
Step 3: Test the preview of the email
1. Test each email in the Preview and Test tab under Edit Email
2. Use the Received Referee reward from Mention Me Data Extension and filter to a qualified test entry
3. Ensure fields populate correctly from the journey event
Example Reminder 1:
Example Reminder 2:
Example Reminder 3:
Step 4: Activate the journey
1. Confirm all content, logic, and tests pass
2. Click the Activate button