With the Mention Me integration into Emarsys, you can insert a CTA link in your emails to direct customers to a special referral landing page to promote referrals. This is a great way to boost results. It puts your scheme in front of customers who may not have yet seen it, and reminds those who have to share it with friends.
The personalised link will allow customers to skip the referral registration page, as Emarsys will insert customer details to pre-populate the referral landing page with their name and email address.
Prerequisites
- You will need to have already implemented a referral landing page on your website with the referral tag included.
Types of emails to consider
- Dedicated referral Solus Emails. We recommend sending these at least once every 2–3 months.
- Inclusion in a newsletter or regular marketing email
- "Always-on" inclusion in all of your marketing emails (e.g. as a link, icon, or button in the header or footer)
- Referral as a dedicated email in your email journey (e.g. post-purchase, welcome flow, etc.)
How it works
- You promote your referral program via dedicated emails or a specific campaign and add the personalised landing page link as the CTA.
- The customer clicks the link in the email and is taken to the landing page.
- The customer lands on a referral offer page with pre-filled information pulled from Emarsys.
- They are automatically registered when they click the offer button.
- The customer shares the offer with their friend via their preferred method.
Adding in the personalised landing page link
1. In your campaign promoting referral, add a CTA button:
2. In the URL of the CTA/button, add the base URL of your referral landing page including ? at the end:
e.g. www.yourwebsite.com/refer-a-friend?
3. Add the following parameters to the end of the URL, separated by &:
| Parameter | Value / Variable | Note |
|---|---|---|
| firstname | {{ contact.1 }} | Use the personalisation field you have set in Emarsys for first name. |
| surname | {{ contact.2 }} | Use the personalisation field you use in Emarsys for last name. |
{{ contact.3 }} | ||
| situation | Emarsys-newsletter-jan23 | Used to identify the source of a click. Use structure: <channel>-<type>-<date>. Helps with performance analysis in Mention Me. |
| segment | loyalty | Use for differentiating offers/campaigns for customers across segments or regions. |
| locale | en_GB |
This is how the completed URL will look:
https://<yourwebsite.com>/referrals?email={{ contact.3 }}&surname={{ contact.2 }}&firstname={{ contact.1 }}&situation=Emarsys-newsletter-jan23&locale=en_GB&segment=loyalty