How to Set Up and Use Naming Rule Tags

This article explains how to use Naming Rule Tags to instantly transform your Ad, Ad Set, and Campaign naming structures into valuable insights. 

Why use Naming Rule Tags?

A consistent naming convention is crucial because the details in your ad names allow you to filter, compare, and analyse variables not available directly on paid ad platforms. A good convention lets you analyse what matters most – like which products, creative concepts, or influencers perform best.

What are Naming Rule Tags?

A Naming Rule Tag works by identifying a specific part of your ad name and extracting that parameter.

Example:

In the ad name below, "Harry" is the influencer's name:

HK: the problem with_DUR: 13_INF: Harry_SRC: XYZ Agency

By knowing the position of the influencer's name in the ad name, or using a code identifier (like INF:), we can create an "Influencer" breakdown. This breakdown then groups performance data by all the different influencers in your campaigns.

How to use Naming Rule Tags

Once set up, access your Naming Rule Tags from any report:

1. Click “Group by” (shown in the blue box in the screenshot).
2. Select the desired Tag from the list (shown in the red box).

These can then be viewed using any of the visualisations or in the data table below. They’re particularly useful in bar chart format, as it clearly shows how each of these segments perform in a clear visual format. Here’s an example of this in action, showing Naming Rule tags that indicate the different “End Uses” for these products compared in bar chart format:

How to request Naming Rule Tags creation

1. Open this request form
2. Make a copy of the form
3. Fill out the yellow boxes using the instructions provided
4. Share it with support@mention-me.com