About the Mention Me integration
Activate your biggest fans by feeding first-party advocacy data directly into your core marketing automation platform to deliver higher engagement, retention and revenue across your customer base.
Our integration lets you
- Send contact data and opt-ins from Mention Me referred customers to Emarsys in real-time
- Use referral data to create coupon email reminders
- Enhance the performance of other marketing channels by using referral and advocacy data to segment and target high-value customers
Prerequisites
- Emarsys – You must have the ability to create private API Users to use for the setup.
- Mention Me – You’ll need access to the Mention Me platform. If you don’t have access, contact your CSM or submit a support request.
How to setup
Step 1 – Create an API user and secret for Mention Me
- Log in to Emarsys as the Account Owner
- Click Management > Security Settings > API
- Select Create your API User
- Select WSSE as the Authentication Type
- Set the following permissions for the created API User(s):
You must set up these permissions to implement and run the Mention Me and Emarsys integration.
Click here to find out more about creating your API key and secret.
- Save these credentials so you can use them later in Step 2.
- If you have multiple Emarsys Accounts, create an API Username and Secret Key for each.
Step 2. Set up the integration in Mention Me
Now, complete the following procedure to set up the integration in Mention Me:
1. On the Mention Me platform, click Connect
2. Agree to the Terms and Conditions to allow Mention Me to transfer data to Emarsys on your behalf.
3. Click New authentication.
4. Name your authentication. If you have multiple Emarsys Accounts, name the connection per account, or leave the default.
5. Enter the following values from Step 1:
- API Key (User)
- API Secret
6. Enter the following in the Base URL:
api.emarsys.net
7. Press Create to finish
8. Select the country/countries you want to sync to Emarsys.
9. Depending on which countries you use Emarsys in, select only the specific Mention Me enabled markets.
10. Click Connect to finalize the setup. All properties and events will be created automatically inside Emarsys.
11. A confirmation message will appear showing the integration completed successfully.
12. Mention Me events and contacts will now begin syncing to your Emarsys account so you can use this data in Tactics and segmentation. If you need help, contact your CSM or submit a support request here.
13. Multiple Account Setup (optional)
14. If you would like to integrate another Emarsys account (e.g. for different regions such as UK/US), click Connect Another Account and repeat the above steps.