About this Scenario
This Bloomreach scenario helps you remind prospective customers (referees) to use the coupon codes they received after being introduced to your brand.
By configuring this scenario, you can:
- Drive First Purchase
- Increase Average Order Value
Built using Mention Me data and Bloomreach’s Scenarios functionality.
Pre-requisites
- Active Mention Me referral program for rewarding new customers
- Mention Me/Bloomreach integration enabled
- ESP integrated with your Bloomreach environment
- Basic understanding of Bloomreach Jinja
Supported Channels
Basic Workflow
- The referee receives a coupon via Mention Me’s initial email.
- If no purchase is made, follow-up reminder emails encourage them to redeem.
- More reminders are sent if the referee still hasn’t completed a purchase.
Setup Steps
- Create flow with 3 reminder emails
- Add content to each reminder
- Preview test emails before sending
- Activate the scenario
Step 1: Create the Scenario Flow
- Set trigger as On Event:
received_a_referee_reward
- Segment for contacts with email + marketing consent
- Add an A/B test (90/10 split) to monitor impact
- Add wait periods between emails:
- 1st email – 2 days after event trigger
- 2nd email – 6 days after 1st email
- 3rd email – 4 days after 2nd email
If you are unsure about reward validity, contact your Mention Me CSM or Mention Me Support.
- Include a conditional split to check if a purchase has been made within a given period
- 1st email – check for purchases within 2 days
- 2nd email – check within 6 days
- 3rd email – check within 4 days
- In the “No” branch, add Email Action for contacts who haven’t purchased
Repeat Steps 2–4 for each follow-up reminder email.
Step 2: Add Email Content
- Update content and styling for brand consistency
- Add product recommendations to increase conversion
- Under Email Settings, set correct consent category
Template: Email Text + Variables
| Reminder 1 | Reminder 2 | Reminder 3 |
|---|---|---|
| Subject: Claim your {{ event.referee_reward }} discount! Body: Hey {% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}, Your friend {{ event.referrer_first_name }} gave you a {{ event.referee_reward }} coupon for your first purchase. Apply this at checkout: {{ event.coupon_code }} Valid for {{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} days until {{ event.coupon_expiry | to_timestamp | from_timestamp('%A, %d of %B %Y') }} |
Subject: Reminder – Use your {{ event.referee_reward }} voucher Body: Hello {% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}, Don’t miss the {{ event.referee_reward }} your friend {{ event.referrer_first_name }} sent you. Code: {{ event.coupon_code }} Valid for {{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} more days. |
Subject: {{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} days left to redeem {{ event.referee_reward }} Body: Hey {% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}, Your coupon expires soon! Code: {{ event.coupon_code }} Use before {{ event.coupon_expiry | to_timestamp | from_timestamp('%A, %d of %B %Y') }} |
Preview Images
Reminder 1:
Reminder 2:
Reminder 3:
Jinja Variables You Can Use
| Variable | Description | Example |
|---|---|---|
| {{ event.referrer_first_name }} | First name of the referrer | Ryder |
| {{ event.referee_reward }} | Reward available to the referee | £15 or 30% |
| {{ event.coupon_code }} | Coupon code assigned to the referee | 10USDOFF-RXAAURVZ |
| {{ ((event.coupon_expiry | to_timestamp - time) / (24*60*60)) | int }} | Days remaining until coupon expiry | 8 |
| {{ event.coupon_expiry | to_timestamp | from_timestamp('%A, %d of %B %Y') }} | Coupon expiry date formatted for reader | Wednesday, 19 of July 2023 |
| {{ event.call_to_action_url }} | Destination URL for redemption | www.mention-me.com |
Step 3: Preview the Email
- Open Design Test tab
- Select a contact who triggered the event
- Preview email message with event data
Example Reminder Previews:
Step 4: Activate Scenario
- Once testing is complete and you're happy with contents
- Click Start to activate the Scenario