About this Guide
This guide walks you through adding Mention Me voucher codes into your Bloomreach BAU emails, helping to remind customers about their unused vouchers.
You can also use pre-built initiatives to automate email reminders.
By importing the initiative, Bloomreach will generate:
- Aggregates
- Example banners
- Segments used to display voucher content based on referral activity
Aggregates
All aggregates are calculated using the last issued voucher (either to a referrer or referee) with a future expiry date.
| Aggregate Name | Description |
|---|---|
| last_mention_me_referee_voucher_code | Referee’s latest voucher code. Example: 10USDOFF-RXAAURVZ |
| last_mention_me_referee_voucher_expiry | Referee voucher expiry date. Example: 2024-09-03T16:19:19.000Z To format for customer view, use: {{ aggregates['aggregate_id'] | to_timestamp | from_timestamp('%A, %d of %B %Y') }}
|
| last_mention_me_referee_voucher_value | Referee’s voucher value. Example: 20% or £10 |
| last_mention_me_referrer_voucher_code | Referrer’s latest voucher code. Example: 10USDOFF-RXAAURVZ |
| last_mention_me_referrer_voucher_expiry | Referrer voucher expiry date. Example: 2024-09-03T16:19:19.000Z Format using: {{ aggregates['aggregate_id'] | to_timestamp | from_timestamp('%A, %d of %B %Y') }}
|
| last_mention_me_referrer_voucher_value | Referrer’s voucher value. Example: 20% or £10 |
Example Banners
Two example banners (referrer & referee) are provided with pre-inserted aggregates.
Referee banner:
Referrer banner:
Pre-built Segments
These segments control banner visibility and only display content to customers with voucher rewards.
Pre-requisites
- An active Mention Me referral program that rewards referees and referrers
- Mention Me and Bloomreach integration enabled
- Email Service Provider (ESP) integrated with your Bloomreach account
- Understanding of Bloomreach Jinja
Step 1: Download Banner Aggregates
- Download the JSON file linked at the bottom of this guide
Step 2: Import into Bloomreach
- Log in to Bloomreach
- Navigate to Initiatives
Click Import:
Upload your downloaded file and click Import:
Step 3: Add a Banner to Emails
You have two banner options:
- Use the provided pre-built banner
- Insert aggregates manually into your custom banner
Using the Pre-built Banner
- Add a new row in your email design and choose "Custom"
- Insert either the referrer or referee banner
- Update banner copy and imagery to match your brand
Using Your Own Banner + Aggregates
- In your email, add a new personalisation tag using "Customer attribute"
- Select an aggregate starting with
last_mention_me
For expiry dates, use Jinja formatting to display in a friendly format:
{{ aggregates['aggregate_id'] | to_timestamp | from_timestamp('%A, %d of %B %Y') }}