About this Scenario
Use this scenario to encourage your brand advocates to continue sharing with friends in order to receive additional rewards.
This initiative supports goals such as:
- Increasing Active Customer Revenue
- Growing Premium Customer Revenue
- Boosting Retention
It uses Mention Me data passed through the Bloomreach integration and builds on the Scenarios functionality.
Pre-requisites
- An active Mention Me referral program that rewards existing customers
- Integration between Mention Me and Bloomreach must be enabled
- ESP provider integrated with Bloomreach
- Familiarity with Bloomreach Jinja
Supported Channels
Basic Workflow
- A customer refers a friend through Mention Me.
- A reminder email (subject to consent) is sent encouraging them to refer again via their personal share link.
Steps to Create the Scenario
Step 1: Create the Scenario Flow
- Set the trigger as On Event with event name received_a_referrer_reward
- Add segmentation to filter contacts with email addresses and appropriate consent
- Include an A/B Test (e.g. 90/10 split) to monitor performance impact
- Add wait periods before emails:
- 1st email: 4 days after trigger
- 2nd email: 14 days after 1st email
- Add an email action immediately after each wait period
- Repeat segmentation, wait, and email logic for any follow-up emails
Step 2: Add Content to Each Email
- Customise images and styling per your brand
- Specify the relevant consent category in email Settings
Mention Me provides sample content and Jinja variables to help.
Include variables such as:
| Reminder 1 | Reminder 2 |
|---|---|
|
Subject: Keep on sharing, you’ve referred {{ customer.mention_me_referrals }} friends Body: Hey {% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}, Thanks for recommending us! You’ve referred {{ customer.mention_me_referrals }} friends. {{ event.offer_subject_copy }} Share again: {{ customer.mention_me_referrer_share_link }} |
Subject: Don’t forget to keep sharing! Body: Hello {% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %}, Thanks for referring {{ customer.mention_me_referrals }} friends. {{ event.offer_subject_copy }} Use your sharing link: {{ customer.mention_me_referrer_share_link }} |
Here are fully rendered examples:
Reminder 1:
Reminder 2:
Jinja Variables
| Jinja Syntax | Description | Example |
|---|---|---|
| {% if customer.first_name %}{{ customer.first_name }}{% else %}there{% endif %} | Fallback if first name is not available | Ryder or there |
| {{ customer.mention_me_referrer_share_link }} | Unique referral link | https://demo.mention-me.com/m/olb/se8fp-adrian-parris |
| {{ customer.mention_me_referrals }} | Total successful referrals | 5 |
| {{ event.offer_subject_copy }} | Offer message from referral content | Treat a friend to 10% off and get £10 |
Step 3: Test the Email
- Enter the Design section and click the Test tab
- Select a contact that matches the event criteria
The previewed email will show event data fully rendered:
Step 4: Activate the Scenario
- Ensure all content is tested and finalized
- Click Start to activate the scenario