About this Scenario
With this scenario, you can encourage your top brand advocates to keep on sharing with their friends to receive additional rewards.
By implementing this scenario you can encourage existing customers to help:
- Increase Active Customer Revenue
- Increase Premium Customer Revenue
- Increase Retention
The scenario utilises data sent from Mention Me to Bloomreah through the integration and the Scenarios functionality of Bloomreach
Pre-requisites
- An active Mention Me powered referral program that rewards prospective new customers with a reward
- A Mention Me / Bloomreach enabled integration
- An ESP provider integrated with your Bloomreach account
- Knowledge of Bloomreach Jinja
Supported channels
Basic workflow
- An advocate of your brand successfully refers a friend.
- A reminder email (subject to consent) is sent to them to share again with their unique sharelink that they can pass on to their friends.
Steps to create the scenario
- Create scenario flow with the 2x reminder emails
- Add content to the reminder emails
- Test the preview of the emails
- Activate the scenario
Step 1: Create the scenario flow
- Add an On Event as the Trigger type with received_a_referrer_ reward as the trigger event
- Add a segmentation to only send to people who have a valid email address and have consented to receive an email (select your appropriate email consent option)
- Add an A/B Test to add a control group of a 90/10 split so that you can see the impact of the performance to customers who did vs did not get the email
- Add a wait period before the email
- Suggested wait periods:
- 1st email - 4 days after the event trigger
-
2nd email - 14 days after the 1st email is sent
- Suggested wait periods:
- Add in an email action after each wait period
- Repeat steps 2 - 3 for each email being sent
Step 2: Add content to each email
- Update the images and styling of your emails to suit your brand
- Under settings, set the relevant consent category to check before sending the email
- Mention Me has created some default content with suggested variables (for your email subject and email body) to help you formulate the right message.
- When creating your own email, make sure to include these key variables.
Examples of multiple reminders with the event variables placeholders:
| Example Reminder 1 | Example Reminder 2 |
|---|---|
|
Subject line:
Thank you for recommending us to your friends! So far, you have recommended {{ customer.mention_me_referrals }} friend(s)! {{ event.offer_subject_copy }}
Simply pass on your unique sharelink below to your friends: {{ customer.mention_me_referrer_share_link }} You can also tell your friends to mention your name in the checkout! |
Subject line:
Thank you for referring {{ customer.mention_me_referrals }} friend(s) to our brand! {{ event.offer_subject_copy }} Simply pass on your unique sharelink below to your friends: {{ customer.mention_me_referrer_share_link }} You can also tell your friends to mention your name in the checkout! |
Examples of multiple reminders with the completed event variables:
Example Reminder 1:
Example Reminder 2:
Jinja variables to add to your scenario
All Jinja variables can be added to emails using the personalisation icon in the email editor
| Bloomreach jinja syntax | Description | Example |
|---|---|---|
| {% if customer.first_name %}{{customer.first_name}}{% else%}there{% endif %}, | This pulls through the customer's first name. If does not exist then a placeholder of "there" is added. You can change the placeholder value to something you prefer |
"Ryder" or "there" |
| {{ customer.mention_me_referrer_share_link }} |
The unique link that referrers can send to their friends to join your referral program. |
https://demo.mention-me.com/m/olb/se8fp-adrian-parris |
| {{ customer.mention_me_referrals }} | The total number of successful referrals your customer has done. |
5 |
| {{ event.offer_subject_copy }} | Customer-friendly offer description - This can be added to emails and is what is seen on the referrer offer page that the referrer sees |
Treat a friend to 10% off and get £10 off for yourself |
Step 3: Test the preview of the email
- Test the preview of each email by Test tab in the Design section
- Select a customer from the filter who has met the criteria of being triggered in the event
- The email will be populated with the relevant event information
Examples of multiple reminders in preview mode with compiled data:
Example Reminder 1:
Example Reminder 2:
Step 4: Activate the scenario
- Once you are happy with the content and you have tested the emails, you can activate the scenario
- Click the Start button to activate
