About the Mention Me Ometria integration
The Mention Me integration with Ometria enables you to receive your referral and advocacy-related events into your Ometria platform in real time.
Our integration lets you
- Send contact data and opt-ins from Mention Me referred customers to Ometria in real-time
- Use referral data to create coupon email reminders
- Enhance the performance of other marketing channels by using referral and advocacy data to segment and target high-value customers
As part of the setup of the Ometria integration, Ometria will create the customer attributes and the custom events needed. Therefore, you do not need to do this before requesting the integration.
The events and custom attributes associated with the customer in Ometria are based on their email address.
Mention Me will send event and contact profile attributes for any prospect or existing customer (regardless of opt-in status) who triggers an event via Mention Me.
This is because they may have opted in via another channel that Mention Me is unaware of.
So, when we send the contact data to Ometria we will check:
- If a customer already exists in Ometria:
- Append their customer profile with Mention Me specific attributes
- Add Mention Me associated events to their profile
- If a customer does not exist in Ometria:
- Create the contact profile with their email address
- Append their customer profile with Mention Me specific attributes
- Add Mention Me associated events to their profile
- Set the email subscription status (only if explicitly captured via specific Mention Me journeys)
The different datasets sent to Ometria
With the Mention Me integration, data is sent to Ometria as the following: