How contacts are created in Ometria by Mention Me.
The following rules will apply when sending the contact information to Ometria:
- Mention Me will first check to see if the customer already exists (using email as the identifier)
- If the customer does not exist on your Ometria instance, then a new contact will be created
- If the customer does exist on your Ometria instance, then the existing contact will be updated with only Mention Me specific fields
Customer consent
You can choose to capture customer opt-in consent as part of your Mention Me customer journey, and then these are sent directly to Ometria without the need to download CSV files.
If a customer consents to your newsletter either via the Mention Me referee journey or via a newsletter post-purchase overlay, the opt-in request will automatically be sent to Ometria.
During the installation setup process, your Mention Me CSM / Support Team will ask you what Segment you would like any Mention Me sourced opt-ins added to.
Any new opt-ins (email subscribers) will automatically be added to the segment when they opt in via Mention Me.
In addition, there is a dedicated event sent to Ometria called Opted in to Marketing Consent (Mention Me). You can use this event to see at which point in the Mention Me journey the consent came from.
- mention_me_referee = From the referee journey when a prospective customer opts in to your newsletter
- mention_me_newsletter = From a post-purchase journey if a customer opts in to your newsletter (for a non-referrer offer)
A customer can also consent to receive your newsletter via other channels outside of Mention Me, so Mention Me is not the source of truth for all your consent.
Customer profile attributes
The following customer information is created/updated on the Ometria platform and can be seen on the Ometria profile page:
| Ometria Field ID | Ometria Field Name | Description | Example |
|---|---|---|---|
| mm:share_link | Share link (Mention Me) | For referrer contacts only. This is the link that referrers send to their friends to join your referral program. | https://demo.mention-me.com/m/ol/mr4lk-alicia-winder |
| mm:dashboard_link | Dashboard link (Mention Me) | For referrer contacts only. The link referrers can use to see how many successful referrals they have had. | https://demo.mention-me.com/d/2252151/58fde3c14a72844b0cb856b530e89565ce3dada8ce3cdeb2bd4129879b04ff4b |
| mm:referred_by_firstname | Referred by name (Mention Me) | This is the first name of the person who referred the referee. You can use this in emails to remind referees who referred them. | John |
| mm:referrals | Total referrals (Mention Me) | Total number of successful referrals a contact has made (defined as when the referee has made their first purchase) | 10 |
| mm:total_shares | Total shares (Mention Me) | The total number of shares a referrer has made (since registering as a referrer) | 15 |
| mm:share_email | Shares email (Mention Me) | The number of shares made via email | 3 |
| mm:share_facebook | Shares facebook (Mention Me) | The number of shares made via Facebook | 4 |
| mm:share_fbmessenger | Shares facebook messenger (Mention Me) | The number of shares made via Facebook Messenger | 5 |
| mm:share_name | Shares name sharing (Mention Me) | The number of shares made from Name Sharing | 2 |
| mm:share_whatsapp | Shares whatsapp (Mention Me) | The number of shares made via WhatsApp | 1 |
| mm:share_native | Shares native (Mention Me) | The number of shares made from Native Sharing | 2 |
| mm:last_share_date | Last share date (Mention Me) | The last time the referrer shared with a friend about your brand | 2024-09-12T14:55:58.000Z |
| mm:first_share_date | First share date (Mention Me) | The date when the referrer made their first share | 2024-09-12T14:55:58.000Z |
| mm:last_referral_date | Last referral date (Mention Me) | The last time the referrer successfully introduced someone | 2024-09-12T14:55:58.000Z |
| mm:first_referral_date | First referral date (Mention Me) | Date of the referrer's first successful introduction | 2024-09-12T14:55:58.000Z |
| mm:referrer_engaged | Referrer engaged (Mention Me) | Set to true if a referrer actively engaged with a referral offer and accepted terms | True |
| mm:propensity_to_refer | Propensity to refer (Mention Me) | Calculated customer’s propensity to refer - High or Low | High |
| mm:nps_score | NPS score (Mention Me) | The NPS Score submitted by the customer | 8 |
| mm:ecr_status | ECR status (Mention Me) | The Extended Customer Revenue segment status: High, Medium, or Low | High |
| mm:ecr_activity | ECR activity (Mention Me) | Extended Customer Revenue activity segment: Active, Dormant, or Lapsed | Active |
| mm:12m_predicted | ECR predicted (Mention Me) | Predicted ECR segment for 12 months: High, Medium, Low, Lapsed | Lapsed |
| mm:network_id | Network ID (Mention Me) | Identifier for the Mention Me Network the customer belongs to | N-4339-5558776 |