How contacts are created in Ometria by Mention Me
The following rules will apply when sending the contact information to Ometria:
- Mention Me will first check to see if the customer already exists (using email as the identifier)
- If the customer does not exist on your Ometria instance, then a new contact will be created
- If the customer does exist on your Ometria instance, then the existing contact will be updated with only Mention Me specific fields
Customer consent
You can choose to capture customer opt-in consent as part of your Mention Me customer journey, and then these are sent directly to Ometria without the need to download CSV files.
If a customer consents to your newsletter either via the Mention Me referee journey or via a newsletter post-purchase overlay, the opt-in request will automatically be sent to Ometria.
During the installation setup process, your Mention Me CSM / Support Team will ask you what Segment you would like any Mention Me sourced opt-ins added to.
Any new opt-ins (email subscribers) will automatically be added to the segment when they opt-in via Mention Me
In addition, there is a dedicated event sent to Ometria called Opted in to Marketing Consent (Mention Me). You can use this event to see at which point in the Mention Me journey the consent came from.
- mention_me_referee = This is from the referee journey when a prospective customer opt-in to your newsletter
- mention_me_newsletter = This is from a post-purchase journey if a customer decides to opt-in to your newsletter for a non-referrer offer (if used)
Note: A customer can also consent to receive your newsletter via other channels outside of Mention Me, so Mention Me is not the source of truth for all your consent
Customer profile attributes
The following customer information is created/updated on the Ometria platform and can be seen on the Ometria profile page:
Ometria Field ID | Ometria Field Name | Description | Example |
---|---|---|---|
mm:share_link | Share link (Mention Me) |
For referrer contacts only. This is the link that referrers send to their friends to join your referral program. |
https://demo.mentio n-me.com/m/ol/mr4 lk-alicia-winder |
mm:dashboard_link | Dashboard link (Mention Me) |
For referrer contacts only. The link referrers can use to see how many successful referrals they have had. |
https://demo.mentio n-me.com/d/225215 1/58fde3c14a72844 b0cb856b530e8956 5ce3dada8ce3cdeb 2bd4129879b04ff4b |
mm:referred_by_firstname | Referred by name (Mention Me) |
This is the first name of the person who referred the referee. Note: You can use this in emails to remind referees who referred them. |
John |
mm:referrals | Total referrals (Mention Me) |
Total number of successful referrals a contact has made (successful referral is defined as when the referee has made their first purchase) |
10 |
mm:total_shares | Total shares (Mention Me) | The total number of shares a referrer has made (since registering as a referrer) | 15 |
mm:share_email | Shares email (Mention Me) | The number of shares a referrer has made via email | 3 |
mm:share_facebook | Shares facebook (Mention Me) | The number of shares a referrer has made via Facebook | 4 |
mm:share_fbmessenger | Shares facebook messenger (Mention Me) | The number of shares a referrer has made via Facebook Messenger | 5 |
mm:share_name | Shares name sharing (Mention Me) | The number of shares a referrer has made from Name Sharing | 2 |
mm:share_whatsapp | Shares whatsapp (Mention Me) | The number of shares a referrer has made via WhatsApp | 1 |
mm:share_native | Shares native (Mention Me) | The number of shares a referrer has made from Native Sharing | 2 |
mm:last_share_date | Last share date (Mention Me) | The last time the referrer shared with a friend about your brand | 2024-09-12T14:55:58.000Z |
mm:first_share_date | First share date (Mention Me) | The date when the referrer made their first share with a friend about your brand | 2024-09-12T14:55:58.000Z |
mm:last_referral_date | Last referral date (Mention Me) | The last time the referrer successfully introduced someone to your brand | 2024-09-12T14:55:58.000Z |
mm:first_referral_date | First referral date (Mention Me) | The date when the referrer first successfully introduced someone to your brand | 2024-09-12T14:55:58.000Z |
mm:referrer_engaged | Referrer engaged (Mention Me) | This will be set if the referrer has actively engaged with a referral offer and accepts the terms and conditions | True |
mm:propensity_to_refer | Propensity to refer (Mention Me) |
A customer's propensity to refer. This will have a value of High or Low |
High |
mm:nps_score | NPS score (Mention Me) | The NPS Score submitted by the customer from Mention Me | 8 |
mm:ecr_status | ECR status (Mention Me) |
The Extended Customer Revenue (ECR) status segment of a customer. Possible values include:
|
High |
mm:ecr_activity | ECR activity (Mention Me) |
The Extended Customer Revenue (ECR) activity segment of a customer. Possible values include:
|
Active |
mm:12m_predicted | ECR predicted (Mention Me) | The Predicted ECR segment of a customer in 12 months' time Possible values include:
|
Lapsed |
mm:network_id | Network ID (Mention Me) | The Network ID is the unique identifier of the Network that your customer belongs to | N-4339-5558776 |