How contacts are created in Dotdigital by Mention Me
Mention Me will first verify if the customer already exists (using their email as the identifier).
- If the customer does not exist in your Dotdigital account, a new contact will be created.
- If the customer does exist in your Dotdigital account, the existing contact will be updated with Mention Me-specific fields only. All other fields will not be changed by Mention Me.
Customer consent
You have the option to capture customer opt-in consent during your Mention Me customer journey, and this information will be sent directly to Dotdigital without needing to download CSV files.
If a customer agrees to receive your newsletter, whether through the Mention Me referee journey or a newsletter post-purchase overlay, the opt-in request will be automatically forwarded to Dotdigital.
Customers who have consented to receive your newsletter will be automatically subscribed to the email channel as part of the integration and will be added to a list or address book as specified during the installation setup.
Customers who have not consented to receive your newsletter will still be sent to Dotdigital, but they will be Unsubscribed from the email channel as part of the integration. Their information will be stored in Dotdigital, but you won't be able to search for them until they have subscribed to email via another source.
Additionally, a dedicated Mention Me Insight data collection (mm-marketing_consent) will be linked to the customer profile in Dotdigital, indicating that the customer has opted into your newsletter through Mention Me.
Within the Mention Me consent collection, you can see where the consent originated in the Mention Me journey. This is shown in the content_source field using the following values:
- referee-registration — From the referee journey when a customer opts into the newsletter.
- newsletter-signup — From a post-purchase journey when a customer signs up after purchasing (non-referrer offer).
A customer can also consent to receive your newsletter through other channels outside of Mention Me, so Mention Me may not be the sole source of truth for all your consents.
Customer profile attributes
The following customer information is created or updated on the Dotdigital platform and can be viewed on the Dotdigital customer profile page:
| Dotdigital Customer Field | Description | Example |
|---|---|---|
The customer's email address
| jason.jones@mention-me.com | |
| mm_share_link | For Referrer contacts only:
| https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly |
| mm_dashboard_link | Dashboard link for referral stats.
| https://demo.mention-me.com/d/2674816/9c34b0c2 |
| mm_share_source | Name of the method the referee used to access the referral | OPEN-LINK |
| mm_referrals | Number of successful referrals
| 5 |
| mm_total_shares | All-time total customer shares
| 10 |
| mm_email_shares | Count of shares made via email | 2 |
| mm_fb_shares | Shares made via Facebook | 2 |
| mm_fb_mess_shares | Shares made via Facebook Messenger | 2 |
| mm_name_shares | Shares made by sharing the referrer’s name | 1 |
| mm_whatsapp_shares | Shares made via WhatsApp | 3 |
| mm_native_shares | Shares made via a native mobile share sheet | 4 |
| mm_nps_score | NPS score submitted by the customer | 8 |
| mm_propensity_to_refer | Propensity classification from Smart Experiments Values: High / Low | High |
| mm_referrer_engaged | Set to 'Yes' if referrer engaged with offer and accepted T&Cs | Yes |
| mm_first_share_dt | Date of first share by the referrer | 2024-06-03T16:19:08.000Z |
| mm_first_referral_dt | Date of first successful referral | 2024-06-03T16:19:08.000Z |
| mm_last_share_dt | Date of most recent referral share | 2024-06-03T16:19:08.000Z |
| mm_last_referral_dt | Date of most recent successful referral | 2024-06-03T16:19:08.000Z |
| mm_ecr_predicted | Predicted Extended Customer Revenue segment:
| High |
| mm_ecr_activity | ECR activity segmentation value:
| Active |
| mm_ecr_status | ECR engagement status segmentation:
| High |
| mm_network_id | Unique network ID from Mention Me's Network segmentation feature | N-5051-153480685 |
| mm_country | Country where the customer registered for your referral programme | UK |