What Mention Me data is sent to Dotdigital – Mention Me | Help Centre

The Mention Me integration with Dotdigital allows you to gather insights related to referrals and advocacy directly within your Dotdigital platform in real-time.

With our integration, you can:

Send contact data and opt-ins from Mention Me referred customers to Dotdigital instantly
Utilise referral data to create coupon email reminders
Improve the effectiveness of other marketing channels by using referral and advocacy data to segment and target valuable customers

During the setup of the Dotdigital integration, Mention Me will take care of creating the Customer attributes and Insight collections, so you won't need to do this beforehand.

The insight collections and custom attributes linked to customers in Dotdigital are based on their email addresses. Mention Me will send insight collection and contact profile attributes for any prospect or existing customer (regardless of their opt-in status) who has triggered an event via Mention Me.

This is because they may have opted in through another channel, which Mention Me might not be aware of. Therefore, when we send the contact data to Dotdigital, we will check...

If a customer already exists in Dotdigital...
- Append their customer profile with Mention Me specific attributes
- Add Mention Me associated insight collections to their profile
If a customer does not exist in Dotdigital...
- Create the contact profile using their email address
- Append their customer profile with Mention Me specific attributes
- Add Mention Me associated insight collections to their profile
- Set the email channel subscription status (only if explicitly captured through specific Mention Me journeys)

Mention Me is utilising Dotdigital's new Unified Contacts functionality to send contacts, meaning contact profile attributes will still be updated even if the contact is suppressed.