The Mention Me integration uses the Dotdigital contact level insight collections functionality that can be used for trigger-based programs to generate email campaigns or segmentations.
Mention Me will automatically set the Insight Collections events in Dotdigital as part of the integration setup
The events are associated with a customer profile based on their email address and will show under the Insight Data section of the profile
About Dotdigital Insight Collections
Insight Collections allows you to store and organise various information about contacts, like purchases or custom events, which can be used for segmentation and the personalisation of emails. More information about Dotdigital Insight collections can be found here.
Note: Mention Me Contact insight collections could count towards your Dotdigital data allowance, so if required, you could add in a 3-month data retention policy for each insight collection. This can be done by following this guide (example below)
Summary of insight collections sent to Dotdigtial
| Mention Me event name | Dotdigital insight collection | When it triggers |
|---|---|---|
| Registered as a Referee from Mention Me | mm-registered_as_ referee | When a customer has registered as a referee |
| Registered as a Referrer from Mention Me | mm-registered_as_referrer | When a customer has registered as a referrer |
| Received a Referee Reward from Mention Me |
mm-received_referee_reward |
When a customer obtained a reward as a referrer's friend |
| Received a Referrer Reward from Mention Me |
mm-received_referrer_reward |
When a customer obtained a reward for referring a friend |
| Opted into Marketing Consent from Mention Me |
mm-marketing_consent |
When an existing or prospective customer has opted-in to receive your marketing during the referee journey or at post-purchase for a specific newsletter sign-up offer |
| Submitted an NPS Score from Mention Me** |
mm-submitted_nps_score |
When a customer has supplied an NPS score at post-purchase |
| Received a discount on next order from Mention Me** |
mm-received_reward_next_order |
When a customer has received a discount to use on their next order |
| Propensity to Refer from Mention Me** |
mm-propensity_to_refer |
Each time a customer has their propensity to refer calculated, their propensity value will be sent to Dotdigtial. |
** If you have the Mention Me add-on enabled
How to use Mention Me data in Email templates
The Mention Me data can be inserted into email campaigns to create a personalised email experience using Liquid Scripting
You can use the data in an HTML email Body, Subject line
Details of Insight Collections
Registered as a referrer (mm-registered_as_referrer)
Each time a customer registers as a referrer on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Dotdigital.
All the different attributes associated with the referrer registration are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| customer_segment | Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here | VIP |
| source | Which system this event came from | mention_me |
| share_link |
This is the link that referrers can use to send to their friends to join your referral program |
https://demo.mention-me.com/m/ol/xz3uz-joel-mcfly |
| dashboard_link |
This is the link that referrers can use to see how many successful referrals they have had or to use to share via different share methods |
https://demo.mention-me.com/d/2674816/9c34b0c2 |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| locale_code | Locale Code - This is the locale (country) that the referrer has enrolled in | en_GB |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| offer_type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action | Give 20% off |
| referrer_reward |
This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active
|
20% |
| referee_reward |
This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active
|
£15 |
Registered as a Referee (mm-registered_as_ referee)
Each time a customer registers as a referee on the Mention Me platform, a registration event will be triggered and the associated data will be sent to Dotdigital.
All the different attributes associated with the referee registration are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| source | Which system this event came from | mention_me |
| share_source | The share method by which the referee was introduced to your brand | FORWARDED-EMAILED-LINK |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| locale_code | Locale Code | en_GB |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| offer_type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referee offer page that the referee sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referee offer to drive the referee to take action | Give 20% off |
| fulfilled_by | The method by which the reward is issued | coupon |
| reward_amount | The reward amount being offered | 20 |
| reward_type | Type of reward being offered (could be a percent, amount, free gift) | percent |
| referrer_reward |
This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active |
20% |
| referee_reward |
This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active
|
£15 |
Received a referee reward (mm-received_referee_reward)
Each time a referee obtains a reward for being a referrer's friend on the Mention Me platform, a referee fulfilment event will be triggered and the associated data will be sent to Dotdigital.
All the different attributes associated with the referee fulfilment are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| source | Which system this event came from | mention_me |
| referrer_first_name | The first name of the friend that referred the referee | Ryder |
| referrer_last_name | The surname of the friend that referred the referee | Collins |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| locale_code | Locale Code | en_GB |
| currency_symbol | Currency symbol | £ |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| offer_type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action | Give 20% off |
| fulfilled_by | The method by which the reward is issued | coupon |
| reward_amount | The reward amount being offered | 20 |
| reward_type | Type of reward being offered (could be a percent, amount, free gift) | percent |
| referrer_reward |
This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active |
20% |
| referee_reward |
This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active
|
£15 |
| coupon_code | This is the coupon code of the reward that can referee has been given to use on their next purchase | 10USDOFF-RXAAURVZ |
| coupon_expiry |
This is the expiry date of the coupon that the referee has been given To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the Liquid conversion. |
2024-09-03T16:19:19.000Z |
| call_to_action_url |
This is the URL of where the customer can spend their reward:
|
www.mention-me.com |
Received a referrer reward (mm-received_referrer_reward)
Each time a referrer obtains a reward for referring a friend to your brand, a referrer fulfilment event will be triggered and the associated data will be sent to Dotdigital.
All the different attributes associated with the referrer fulfilment are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| source | Which system this event came from | mention_me |
| referee_first_name | The first name of the friend that the referrer introduced | Ryder |
| referee_last_name | The surname of the friend that the referrer introduced | Collins |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| locale_code | Locale Code | en_GB |
| currency_symbol | Currency symbol | £ |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| offer_type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the referral offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the referral offer to drive the customer to take action | Give 20% off |
| fulfilled_by | The method by which the reward is issued | coupon |
| reward_amount | The reward amount being offered | 20 |
| reward_type | Type of reward being offered (could be a percent, amount, free gift) | percent |
| referrer_reward |
This is the reward that the referrer will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active |
20% |
| referee_reward |
This is the reward that the referee will be getting and is a combination of multiple reward types being offered without the need to know what type of referral offer is active
|
£15 |
| coupon_code | This is the coupon code of the reward that can referrer has been given to use on their next purchase | 10USDOFF-RXAAURVZ |
| coupon_expiry |
This is the expiry date of the coupon that the referrer has been given To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the Liquid conversion. |
2024-09-03T16:19:19.000Z |
| call_to_action_url |
This is the URL of where the referrer can spend their reward:
|
www.mention-me.com |
Opted into marketing consent (mm-marketing_consent)
When a referee has requested to receive your newsletter at signup or if an existing customer has signed up to receive your newsletter post-purchase an event will be sent to Dotdigital.
All the different attributes associated with the marketing consent are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| source | Which system this event came from | mention_me |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| locale_code | Locale Code | en_GB |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation 1 |
| offer_type | Type of offer being given. This could be a nps-only | nps-only |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the offer to drive the customer to take action | Give 20% off |
| customer_segment | Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here | VIP |
|
consent_source |
Source of the Newsletter sign-up. The source will be "newsletter-signup" or "referee-registration" |
referee-registration |
Submitted an NPS Score (mm-submitted_nps_score)
Each time a customer submits an NPS Score via the Mention Me NPS feature, their response will be sent to Dotdigital.
All the different attributes associated with the NPS Score are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| source | Which system this event came from | mention_me |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| locale_code | Locale Code | en_GB |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Collect NPS Feedback |
| offer_type | Type of offer being given. This could be a nps-only | nps-only |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the nps offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the nps offer to drive the customer to take action | Give 20% off |
| customer_segment | Segment - If you have passed a segment value in the data via the Mention Me tags, it will be shown here | VIP |
| nps_score | The NPS response the customer supplied | 8 |
Received a discount on next order (received_reward_next_order)
Each time a customer obtains a reward from a non-referral post-purchase message via the Mention Me platform, a discount on next order fulfilment event will be triggered and the associated data will be sent to Dotdigital.
All the different attributes associated with the discount on next order fulfilment event are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| source | Which system this event came from | mention_me |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| locale_code | Locale Code | en_GB |
| currency_symbol | Currency symbol | £ |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| offer_type | Type of offer being given. This could be a referral offer or an incentive offer | referral |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the incentive offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the incentive offer to drive the customer to take action | Give 20% off |
| fulfilled_by | The method by which the reward is issued | coupon |
| reward_amount | The reward amount being offered | 20 |
| reward_type | Type of reward being offered (could be a percent, amount, free gift) | percent |
| discount_reward |
This is the reward that the customer will be getting and is a combination of multiple reward types being offered without the need to know what type of incentive offer is active |
20% |
| coupon_code | This is the coupon code of the reward that can customer has been given to use on their next purchase | 10USDOFF-RXAAURVZ |
| coupon_expiry |
This is the expiry date of the coupon that the customer has been given To use the expiry date formatted to be Day of Week, Day, Month, Year, use the variable defined by the Liquid conversion. |
2024-09-03T16:19:19.000Z |
| call_to_action_url |
This is the URL of where the customer can spend their reward:
|
www.mention-me.com |
Propensity to refer (mm-propensity_to_refer)
Each time a customer has their propensity to refer calculated, their propensity value will be sent to Dotdigital.
This is only sent if you are running a Mention Me Smart Experiment.
All the different attributes associated with the Propensity to refer are shown below:
| Field name | Description | Example |
|---|---|---|
| created_date | The date and time the insight collection record was created |
2024-09-26T14:35:52.478 |
| source | Which system this event came from | mention_me |
| campaign_name | Campaign Name - This should not be used in customer facing emails It can be used as a filter in scenarios to only target certain people who are in the campaign |
UK Campaign |
| experiment_name | Experiment Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the experiment |
AB Test - Current Vs New Imagery - July 2023 |
| offer_name | Offer Name - This should not be used in customer-facing emails as it is a non-customer-friendly description. It can be used as a filter in scenarios to only target certain people who are in the offer |
Variation A |
| offer_type | Type of offer being given for the propensity segment. This could be a referral offer or an incentive offer | referral |
| offer_subject_copy | Customer-friendly offer description - This can be added to emails and is what is seen on the incentive offer page that the customer sees | Treat a friend to 20% off and get 20% off for yourself |
| offer_call_to_action_copy | A customer-friendly offer CTA - This can be added to emails and is what is seen on the incentive offer to drive the customer to take action | Give 20% off |
| propensity_segment | Propensity segment Only sent if you are running a Mention Me Smart Experiment. |
High - If customer has a high propensity to refer Low - If customer has a low propensity to refer |
