This article explains how Mention Me ensures the quality of influencer profiles recommended to clients, including the exclusion criteria and vetting processes involved.
Overview of Influencer Profile Assessment
Mention Me uses a mix of artificial intelligence and manual review to assess influencer profiles. Our process checks for alignment with your brand, applies exclusion criteria, and ensures only suitable influencers are recommended.
AI-Driven and Manual Vetting Process
Our assessment starts with AI-powered checks. The system analyses influencers’ published content, scores them against specific criteria, and flags profiles that fall under exclusion rules.
The quality of our AI vetting has been benchmarked with human oversight — the gold standard for evaluating generative AI features. This “human in the loop” approach helps us fine-tune our process, build robust test datasets, and spot errors before they reach you.
You can also manually check influencer feeds using our platform. The option to review and reject profiles directly in the product means you can provide feedback, helping us continuously improve recommendations.
Data Categories Used in Vetting
The vetting process draws from three main categories of data:
- Brand Profile: Created using AI during onboarding, verified in the Influencer settings section. Includes:
- Brand’s purpose
- Brand’s core values
- Brand’s tone of voice
- Brand’s visual identity
- Product categories
- Product range
- Exclusion criteria (customisable at onboarding)
- Exclusion Criteria: Set during onboarding and may include:
- Political, social, and ethical sensitivities
- High-risk content themes
- Profile type misalignment
- Content themes & visual style
- Influencer Profile Data: Analysed for suitability, including:
- Influencer handle
- Bio and location
- Followers
- Engagement rate
- Hashtags used
- Audience locations
- Popular and recent content
Programme-Level Suitability Settings
You can set stricter criteria at the programme level to refine influencer recommendations. These include:
- Age range
- Number of followers
- Engagement rate
- Activity — by default, only influencers active in the last 180 days are shown
- Location (country)
- Language
Continuous Quality Improvement
We regularly assess our vetting process using both AI and your feedback. Manual reviews and client rejection of profiles provide valuable data, helping us continually strengthen both our criteria and the accuracy of our influencer recommendations.