This article explains how Mention Me identifies lookalike (LAL) profiles, offering transparency into the sourcing and vetting process before suggesting them to clients.
How lookalike profiles are identified
The uniqueness of our lookalike (LAL) identification process comes from the way we source and assess lookalike profiles before recommending them.
Sourcing influencers via third-party tools
We use a third-party tooling library to find potential influencers. This library provides detailed information about each influencer, as well as a list of influencers who are similar to them.
The similarity is based on factors such as the topics they post about and their audience demographics.
Determining suitable lookalike influencers
To define which LAL influencers are suitable for your brand, we follow a multi-step process:
- We use our vetting system to determine which influencers are best suited for your brand.
- Next, we review the list of similar influencers provided by our third-party tools.
- All potential LAL influencers are then rigorously vetted — checking their follower profile, engagement rate, brand content alignment, and reviewing their profile against exclusion criteria.
- Only suitable profiles are suggested for outreach.
Blending organic and sourced lookalikes
This process allows us to identify LAL profiles not only from influencers sourced directly from your customer base, but also from good matches who register for your programme organically and are similar to other LALs.