Promoting referral on the homepage is an effective way to drive new customer acquisition. Depending on your number of monthly visitors, it can drive up to 60% of all acquisition.
There are numerous ways to implement homepage promotion. All require minimal effort and simply require adding a tag using a tag manager such as Google Tag Manager.
Note: The most common homepage promotion methods require a Landing Page to point customers to, so they can register and share the referral offer.
Option 1 - Site Header (link to landing page)
This is one of the easiest options: promoting your referral landing page in a dedicated banner below the site header. Once you’ve created and implemented the banner, you just need to add a link or CTA pointing to the landing page.
You can also enable this option in other pages on the website.
If you're running or planning to run A/B tests, be careful not to specify the reward or any element being tested in the copy. For example, instead of “Earn £50 credit when you refer”, use a more generic message like “Earn rewards by sharing with friends”.
To track performance for this promotion point, append a situation parameter to the landing page link.
For example: www.example.com/refer-a-friend?situation=homepage_header_promo
If you have multiple campaigns with different segments or locales, you can also add these parameters to the landing page URL to make sure the customer sees the right offer.
For example: www.example.com/refer-a-friend situation=homepage_banner_promo&segment=VIP&locale=en_USOption 2 - Homepage Tile (link to landing page)
No new tag is required, but you’ll need to append a situation parameter to the landing page link.
For example: www.example.com/refer-a-friend?situation=homepage_banner_promo
If you have multiple campaigns with different segments or locales, you can also add these parameters to the landing page URL to make sure the customer sees the right offer.
For example: www.example.com/refer-a-friend?situation=homepage_banner_promo&segment=VIP&locale=en_US
Option 3 - Homepage Corner Peel
The corner peel is one of the best options to promote on the homepage. It's easy to implement, requiring only a tag on the page showing a referral overlay when clicked.
However, this option isn’t ideal if you have multiple campaigns triggered by 'segments'. See the Homepage promotion & Segmentation section below.
- Replace 'PARTNERCODE' with your Mention Me partner code (this can be found in the account dashboard)
- Mention Me will manually create an injection point with the type 'Corner Peel Overlay' wand situation 'homepage_banner_link'
- Our design team will customise the style and position of the corner peel.
You must implement the script below in the body of the homepage:
<script type="text/javascript" src="https://tag-demo.mention-me.com/api/v2/referreroffer/PARTNERCODE?situation=homepage_banner_cornerpeel&implementation=overlay&locale=<INSERT_LOCALE>"></script>Option 4 - Link to Overlay
This option will display a “Link to overlay” to show the referral overlay when clicked, letting customers register without leaving the homepage. You can customise the link to look like a button and incorporate it with a banner, image or another element on your page.
When customers click on the CTA, they’ll see the overlay where they can register for the offer.
To implement this, follow the steps below:
Step 1: Create an empty div with the ID mmWrapper
(This is just a placeholder which is populated via the Javascript tag)
<!-- Begin Mention Me referrer placeholder div -->
<div id="mmWrapper"></div>
<!-- End Mention Me referrer placeholder div -->
Step 2: Add the following tag to the page:
<!-- Begin Mention Me referrer integration -->
<script type="text/javascript" src="https://tag.mention-me.com/api/v2/referreroffer/PARTNERCODE?situation=homepage_banner_link&implementation=link"></script>
<!-- End Mention Me referrer integration -->
We’ll customise the link style to make sure it fits the look and feel of your website. The end result will be a CTA which displays the overlay when clicked. You can incorporate this CTA in a banner, image or another element in your homepage.
