This article highlights the effectiveness of promoting referrals directly on your homepage to drive customer acquisition, potentially accounting for up to 60% of new sign-ups.
It outlines simple strategies to implement these promotions using tools like Google Tag Manager. Methods include using site headers, homepage tiles, corner peels, and link-to-overlay options, all of which guide visitors to referral landing pages.
Customisable tags and parameters ensure these promotions are tailored to different audience segments, enhancing engagement and conversion rates. The aim is to harness referrals as a key growth strategy with minimal implementation effort.
The most common homepage promotion methods require a Landing Page to point customers to, so they can register and share the referral offer.
1 - Site Header (link to landing page)
Promoting your referral landing page in a dedicated banner below the site header is one of the easiest options. Once you’ve created and implemented the banner, just add a link or CTA to the landing page.
You can also enable this on other pages across your website.
If you're running or planning A/B tests, avoid specifying the reward or any tested element in the copy. For example, instead of “Earn £50 credit when you refer”, use a generic message like “Earn rewards by sharing with friends”.
To track performance for this promotion point, append a situation parameter to the landing page link.
For example: www.example.com/refer-a-friend?situation=homepage_header_promo
If you have multiple campaigns with different segments or locales, also add these parameters to the landing page URL to ensure customers see the right offer.
For example: www.example.com/refer-a-friend?situation=homepage_banner_promo&segment=VIP&locale=en_US
2 - Homepage Tile (link to landing page)
No new tag required, just append a situation parameter to the landing page link.
For example: www.example.com/refer-a-friend?situation=homepage_banner_promo
If you have multiple campaigns, use:
www.example.com/refer-a-friend?situation=homepage_banner_promo&segment=VIP&locale=en_US
3 - Homepage Corner Peel
The corner peel is easy to implement and promotes referrals on the homepage. It requires only a tag which shows a referral overlay when clicked.
This option isn’t ideal if you have multiple campaigns triggered by 'segments'. See the Homepage promotion & Segmentation section below.
- Replace
'PARTNERCODE'with your Mention Me partner code (found in your dashboard) - Mention Me will manually create an injection point of type 'Corner Peel Overlay' and situation 'homepage_banner_link'
- Our design team will customise the style and position of the corner peel
Add this script to your homepage:
<script type="text/javascript" src="https://tag-demo.mention-me.com/api/v2/referreroffer/PARTNERCODE?situation=homepage_banner_cornerpeel&implementation=overlay&locale=<INSERT_LOCALE>"></script>
4 - Link to Overlay
The “Link to overlay” option shows the referral overlay when clicked, letting customers register without leaving the homepage. You can customise the link to look like a button, incorporate it with a banner, image, or any other homepage element.
When customers click the CTA, they’ll see the overlay to register for the offer.
To implement:
- Create an empty div with the ID mmWrapper:
<!-- Begin Mention Me referrer placeholder div --> <div id="mmWrapper"></div> <!-- End Mention Me referrer placeholder div -->
- Add the tag below to the page:
<!-- Begin Mention Me referrer integration --> <script type="text/javascript" src="https://tag.mention-me.com/api/v2/referreroffer/PARTNERCODE?situation=homepage_banner_link&implementation=link"></script> <!-- End Mention Me referrer integration -->
We’ll customise the link style to match your site. The CTA will display the overlay when clicked. You can incorporate this CTA in a banner, image, or another element in your homepage.