Brands transmit customer data to Mention Me based on a legitimate interest framework. This means that your customers are not required to provide explicit consent for you to share their information with us in order to facilitate the operation of the referral programme. This approach is designed to streamline the process while ensuring compliance with data protection regulations, allowing brands to effectively engage with their customers through our platform.
Our Data Processing Agreement (DPA) clearly outlines the specific types of data we receive from you through each tag integration. It also details the various ways in which we utilise this data to effectively manage and run your referral programme. This agreement serves to protect both parties by ensuring transparency regarding data usage and adherence to applicable legal standards.