This article outlines Mention Me's use of cookies designed to enhance user experiences during referral processes, ensuring smooth operations without invading privacy. Typically, referrals are tracked through tags and emails rather than cookies, although cookies play an essential role in fraud prevention and maintaining AB test consistency. Mention Me offers a Cookieless solution for clients using Cookie Management Platforms, ensuring referral program functionality isn't hindered by improper cookie categorisation.
By default, Mention Me uses 7 cookies to enhance the user experience during the consumer journey (for referrers and referees). These are documented in our Cookie Policy and listed below for reference.
We use Cookies to ensure referral programs run smoothly and give users a consistent experience. However, we mainly track referrals through tags (or APIs) and customer emails, not Cookies.
Our Cookies don't invade privacy or track users on other sites.
Clients usually use Cookie Management Platforms for consent banners where users decide on cookie categories. If you categorise our Cookies incorrectly, it might block our tags. To fix this, we offer a Cookieless solution. Read more about it here.
If you label our Cookies as non-Essential, it may disrupt our tag functions and impact referral tracking and rewards. This could lead to many customers not seeing your referral program. To address this, we offer an option to opt out of Cookies, with minor trade-offs. If you want a Cookieless experience or classify our Cookies differently, let us know, and we'll adjust accordingly. This way, Mention Me's tags can work without needing a Cookie consent banner, ensuring a great customer experience with the referral program.
The Cookies we can drop and the reasons we choose to do so are:
- mm_id - This is our Mention Me ID which serves to identify any unique browser using our flow. This is used to control fraudulent use of the referral programme by allowing us to link up referrals by the same customer. This is strictly necessary for the provision of service under PECR 6(4)(b).
- mm_allocation - Manages the consistency of offers shown during AB testing. You can opt out of this cookie. If you do, there will be a minor impact on AB testing - a small minority of customers might be able to choose which variation of an AB test they are in.
- mm_overlay_suppressed - Used to suppress a corner peel promotion if the ‘x’ is clicked. If we ask you to close a corner peel we have to use this cookie to store your preference. Without it, we will show the corner peel to customers again if they refresh the page.
- mm_conversion_message_suppressed - Used to suppress the conversion message if the `x` is clicked. If we ask you to close a conversion message we have to use this cookie to store your preference. Without it, we will show the conversion message to customers again. You can opt out of this Cookie. If you do, users who close the conversion message will see it again when the page refreshes.
- mm_offer_frequency - Used to keep track of how many times a user sees an offer on a page. It means that an offer is only shown in moderation. You can opt out of this Cookie. If you do, you will be unable to use the “frequency capping” option.
- Google Analytics - We use Google Analytics to track and report on the performance of the customer journey in aggregate - used for audience tracking and aggregate performance statistics (for Mention Me). You can opt out of using Google Analytics, meaning none of the Google cookies would be dropped.
This is a complex area so please talk to your Client Manager or Tech team for help if you have further questions.
