About the Mention Me integration

Activate your biggest fans by feeding first-party advocacy data directly into your core marketing automation platform to deliver higher engagement, retention and revenue across your customer base.

Our integration lets you

• Send contact data and opt-ins from Mention Me referred customers to Klaviyo in real-time
• Use referral data to create coupon email reminders
• Enhance the performance of other marketing channels by using referral and advocacy data to segment and target high-value customers

Prerequisites

• Mention Me - You will need access to the Mention Me platform (If you do not have access, reach out to your Mention Me CSM or request a support request here)

Step 1: Setting up the integration in Mention Me

Complete the following procedure to set up the integration in Mention Me:

1. Login to the  Mention Me platform, Click Connect to begin the setup process
   
   
   
   
2. Agree to the Terms and Conditions to allow Mention Me to transfer data to Klaviyo on your behalf (If applicable. If you have already done this, then this will be skipped).
   
   
3. Click New authentication
   
   
   
4. Name your Authentication. If you have multiple Klaviyo Accounts, name the Authentication for the specific account so that you can recognise it easily. Or you can leave the default. 
   
   
   
   
5. Log in with your Klaviyo details (if not already logged on)
   
   
   
   
6. Select the account you wish to link Mention Me to
   
   
   If you have multiple Klaviyo Accounts, ensure you select the correct Klaviyo Account you want to set up the integration for (i.e. if you are setting up the integration for the US, make sure to select your US Klaviyo Account)
   
   
7. Grant Mention Me permission to access your Klaviyo account
   
   
   
   
8.  Select the Newsletter list you would like Mention Me sourced opt-ins added to
   
   

    

   Mention Me captures opt-ins during the referee journey or at post-purchase for a specific newsletter sign-up offer and they can added to a Newsletter list in Klaviyo as part of the Mention Me integration. 
   
   You can either use an existing Newsletter list or create a new one specific to Mention Me.
   
   You can change the list later once the integration has been enabled, by clicking on the Edit button and stepping through that section again.
   
   

   
   Whenever a contact is added to the relevant newsletter list, the $source will be shown as Mention Me

   Note: If your list has Double opt-in enabled, then the contact will only be added to the list once the customer has confirmed the opt-in
   
   

9. Select the country(s) you want to sync to your Klaviyo account
    
   
   
   

   Top Tip: Depending on which countries you use Klaviyo in, you can select to only send data from from specific Mention Me enabled countries

    

10. Click Connect to finalise the setup and a message will be shown confirming that the integration has been successfully completed and your integration will be connected
    
    
    From this point, Mention Me events and contacts will start syncing to your Klaviyo account and you can start to use Mention Me data in Klaviyo Flows and segmentation.
    
    If you need any further information and help, reach out to your Mention Me CSM or submit a support request here
    
    

11. Multiple Account Setup (optional)

    
    If you would like to integrate to another Klaviyo account (i.e. if you have a separate account for the UK or US), click Connect Another Account and repeat the above steps.

Step 2: Enable Pre-configured flows

Mention Me has some pre-built flows with email examples that you can quickly and easily enable in Klaviyo to allow you to start getting the most out of the integration:

1. Referee Coupon Reminder
   • Help ensure referees convert into new customers with a 3-email series reminding them to use their coupon on their first purchase
2. Referrer Coupon Reminder to help
   • Help boost your repeat purchase and retention rates with a 3-email series by reminding referrers to come back and use their reward
3. Reminder to share again to help
   • Increase new customer acquisition and engagement with a 2-email series by reminding customers to refer again